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Meals and Soups in Turkey

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    Report

  • 25 Pages
  • November 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 5731826
Ready meals recorded an excellent sales performance in 2023 as demand continued to increase substantially. While all categories of ready meals registered strong positive retail volume sales growth, shelf stable ready meals and chilled ready meals were the most dynamic categories of ready meals during the year, followed by frozen ready meals, with dried ready meals recording a less pronounced uplift in demand.

The Meals and Soups in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MEALS AND SOUPS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive growth in ready meals flows from widening of product range in the category
  • A major shakeup in shelf stable soup as Knorr exits the category
  • Small packs come to the fore as falling purchasing power puts pressure on spending
PROSPECTS AND OPPORTUNITIES
  • Development of ready meals to continue focusing on new products and small packs
  • Wider range of products and higher quality to support growth in chilled ready meals
  • Frozen ready meals to continue benefiting from long shelf life and value for money
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2018-2023
  • Table 2 Sales of Meals and Soups by Category: Value 2018-2023
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2018-2023
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2018-2023
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
  • Table 7 Sales of Soup by Leading Flavours: Rankings 2018-2023
  • Table 8 NBO Company Shares of Meals and Soups: % Value 2019-2023
  • Table 9 LBN Brand Shares of Meals and Soups: % Value 2020-2023
  • Table 10 Distribution of Meals and Soups by Format: % Value 2018-2023
  • Table 11 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
  • Table 12 Forecast Sales of Meals and Soups by Category: Value 2023-2028
  • Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
COOKING INGREDIENTS AND MEALS IN TURKEY
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
  • Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
  • Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
  • Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
  • Table 21 Penetration of Private Label by Category: % Value 2018-2023
  • Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources