Smartphone Market: Market Share Forecasts, Device Innovation & Regional Analysis 2021-2026

The Smartphone Market research is an invaluable analysis of one of the most competitive technology industries of today; evaluating ways in which device vendors are innovating in the face of a slowing market, with discussions of differentiation strategies, alongside new technologies like 5G and the impact of changes in the smartphone value chain.

The report provides vital analysis of the future outlook for this key market segment; examining the strategies that leading smartphone vendors are using to respond to the changing landscape. This is presented alongside extensive forecasts and insight into the market share of smartphone operating systems and vendors.

The research includes:

• Market Trends & Opportunities (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months' Access to harvest Online Data Platform

Key Features

• Market Dynamics & Device Innovation: Examination of the trends affecting the smartphone market, including consumer preferences, design trends and the impact of new form factors, such as foldable smartphones, and the impact of regional factors on the market.
• Supply Chain Analysis: Examination of factors impacting the smartphone supply chain, including component manufacture and capabilities.
• 5-year Forecasts: Smartphone market prospects analysis, together with 5-year forecasts for key metrics, including device revenue, shipments and installed base, split by iOS, Android and others, in addition to global vendor forecasts.

Competitive Landscape: Comprehensive assessment of the leading smartphone vendors and their strategies, including an assessment of market position using the the Leaderboard. These include:

• Apple
• Asus
• BBK
• Google
• Honor
• HTC
• Huawei
• Lenovo
• Meizu
• Samsung
• Sony
• TCL
• Tanssion
• Xiaomi
• ZTE

Key Questions Answered

• Where are the strongest smartphone growth opportunities over the next 5 years?
• What features can maximise profits on these devices?
• What impact will 5G have on the smartphone market?
• What device innovations can serve as differentiators to drive up vendor revenue?
• Where can different stakeholders in the market derive value?

The Smartphone Market forecast suite includes:

Installed base of smartphones, split by operating system:

• Android
• iOS
• Other

Shipments of smartphones, split by operating system
Smartphone average selling price and revenue, split by operating system

Global installed base and shipments of smartphones, split by the following vendors:

• Apple
• BBK
• Huawei
• Lenovo
• Samsung
• Xiaomi
• Others

Geographical splits: 25 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.