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RTDs in Ukraine

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    Report

  • May 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 573347
The RTDs category suffered heavy on-trade losses in 2020 owing to the lockdown as well as subsequent decreasing purchasing power among the target audience (mainly young people). Off-trade sales were unable to compensate for the closures of pubs, bars and cafés as there was no migration to retail RTDs among consumers, many of whom associate the beverage with socialising.

The publisher's RTDs in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RTDS IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Double-whammy as both on- and off-trade sales dip during lockdown
  • Social media being harnessed to promote RTD brands
  • Novi has that Friday feeling

RECOVERY AND OPPORTUNITIES
  • Strengthening competition to limit growth of RTDs
  • Bounce-back for retail unlikely to begin before 2022
  • Maintaining affordability and interest among younger consumers key to recovery

CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2015-2020
  • Table 2 Sales of RTDs by Category: Total Value 2015-2020
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2015-2020
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2015-2020
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2017-2020
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2020-2025
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2020-2025
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

ALCOHOLIC DRINKS IN UKRAINE
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink-driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty-free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES
  • Outlook

MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER
SOURCES
  • Summary 2 Research Sources