For many years, the expansion and development of tea has been jeopardised by low disposable incomes, a weak tea consumption culture and strong competition from coffee. Since 2015, tea has posted double-digit sales declines caused by different variables. Volume sales decreases during 2015 and 2016 were tied directly to lower import numbers, because there was no appreciable production of tea in Venezuela.
The Tea in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Tea in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TEA IN VENEZUELAList of Contents and Tables
- Headlines
- Prospects
- Venezuelan Consumers' Interest in Tea Diminishes
- Slimming Tea Is Less Important in A Country Largely Deprived of Food
- Tea's High Unit Prices Deter Demand
- Competitive Landscape
- Mccormick Continues To Lead the Category in 2017
- Herbalife Withdraws Its Slimming Tea From the Venezuelan Market
- Packaged Tea Continues To Dominate the Category
- Category Data
- Table 1 Retail Sales of Tea by Category: Volume 2012-2017
- Table 2 Retail Sales of Tea by Category: Value 2012-2017
- Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
- Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
- Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
- Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
- Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
- Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
- Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
- Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
- Executive Summary
- Insufficient Raw Inputs and Expensive Imports Limit Growth
- Other Plant-based Hot Drinks Offers A Substitute for Milk
- Nestlé Venezuela SA Leads Hot Drinks in 2017
- New Local Coffee Brands and Hybrid Products Work Around Regulations
- Hot Drinks Will Continue To Decline in Retail Volume Terms
- Market Data
- Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
- Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
- Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
- Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
- Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
- Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
- Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
- Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
- Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
- Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
- Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
- Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
- Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
- Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
- Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
- Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
- Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
- Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
- Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
- Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
- Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
- Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
- Sources
- Summary 1 Research Sources
