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Wound Treatments in the US
Euromonitor International, March 2009, Pages: 41
Sector sales growth in wound treatments slowed to 2% in 2008, following strong mid to high single-digit increases in 2006 and 2007. The slowing US economy has undermined the performance of premium value-added sticking plasters, which have previously been responsible for the bulk of sector growth. Consumers looking for treatments for minor cuts and scratches are increasingly turning to private label brands that are comparable to national names, like Band-Aid, but are often priced about 30% cheaper, on a per unit basis.
The wound treatments sector is very mature. For example, the ubiquitous sticking plaster, known generically as a “Band-Aid” has been around for more than 80 years. Despite the maturity of the sector, growth has historically remained strong, as branded players have actively promoted their products and launched incremental product innovations, such as making plasters that are stickier, more visually appealing, target specific body parts or are convenient to use.
Wound Treatments in the US report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: sticking plasters, other wound treatments
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report?
- Get a detailed picture of the wound treatments industry
- Identify growth sectors and factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
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