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LG Electronics Development Strategies and Challenges in Thailand Product Image

LG Electronics Development Strategies and Challenges in Thailand

  • Published: October 2007
  • Region: Thailand
  • 12 pages
  • Market Intelligence & Consulting Institute (MIC)

Thailand features the most comprehensive system of industries and components among the ASEAN countries. Domestic demand is fuelled by a population of 65 million, and Thailand features the geographical advantages of neighboring the potential markets in Myanmar, Laos, and Cambodia while also being in close proximity for the supply of the Malaysian and Singaporean consumer markets. In 1997 Korean giant LG Electronics set up factories in Thailand. It constructed a localized production system and established localized marketing strategies, while also supplying markets worldwide. Thailand has become LG Electronics third largest home appliances production base in the world after Korea and China. This report analyzes LG Electronics development strategies in Thailand.

List of Topics

Analyzes development of LG Electronics operations in Thailand, including the companys reasons for moving to Thailand, its initial evaluation of possible locations, official operations, management strategies, product and R&D strategies, and recent challenged faced by LG in Thailand.

LG Electronics in Thailand: Overview
LG Electronics Development in Thailand
Production Location Assessment Period
Preparation Prior to Operations
Official Operations
Organizational Adjustments, Suppliers, Product R&D
Thailands Importance to LG Electronics
Manufacturing
Local Market
Challenges for LG in Thailand
Problems Caused by the "Made in Thailand" Label
LG Electronics Intends to Improve Design Operations
MIC Perspective
Appendix

LG Electronics, LGEMT, LGETH, National, Samsung, Sharp

List of Tables

Table 1 LG Electronics Evaluation of Possible Factory Locations in Southeast Asia

Note: Product cover images may vary from those shown

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