Batter and Breader Premixes Global Market Report 2024

The batter and breader premixes market size has grown strongly in recent years. It will grow from $2.48 billion in 2023 to $2.65 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. Historical growth can be attributed to the expansion of the fast food industry, the rise of quick-service restaurants, higher consumer spending, the globalization of cuisine, the proliferation of food retail chains, and growing concerns about food safety.

The batter and breader premixes market size is expected to see strong growth in the next few years. It will grow to $3.46 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. Anticipated growth in the forecast period is driven by plant-based alternatives, a spotlight on ethnic and regional flavors, sustainable approaches, the demand for gluten-free options, regional and local manufacturing, and evolving regulatory landscapes. Key trends expected in this period involve global flavor innovations, clean label products, technological advancements in processing, tailored offerings for dietary preferences, and the rise of direct-to-consumer sales.

The anticipated surge in worldwide consumption of packaged meat products is poised to propel the batter and breader premixes market forward. This upswing is attributed to the escalating demand for meat, coinciding with an increase in the average disposable income of consumers. Notably, developed regions such as North America and Europe are witnessing a notable uptick in the consumption of packaged meat products. As of July 2021, according to the Organization for Economic Co-operation and Development (OECD), a France-based intergovernmental organization, the global per capita meat consumption is expected to exhibit a steady annual growth rate of 0.3%, reaching 35.4 kg in retail weight equivalent (r.w.e.) by 2030. Premixes play a pivotal role in augmenting the flavor profile of meat products, further fueling market expansion in tandem with the rising trend in packaged meat consumption.

The batter and breader premixes market is experiencing growth propelled by the expanding fast food industry. The fast food industry represents a segment of the food service sector focused on providing quickly prepared, easily accessible, and affordable food products. Batter and breader premixes play a pivotal role in this industry by offering operational advantages, improving efficiency, ensuring consistency, and allowing for creative menu offerings, ultimately contributing to a positive customer experience. As an example, in 2023, Budget Branders, a US-based food and beverage company, reported that approximately $200 billion was spent on fast food in the US, with expectations for this figure to rise to $931.7 billion by 2027. Additionally, it was noted that 50 million Americans consume fast food on a daily basis. Consequently, the expansion of the fast food industry is a driving force behind the growth of the batter and breader premixes market.

Major players in the batter and breader premixes market are strategically concentrating on the development of Batter 2.0, incorporating innovative packaging solutions, notably resealable packaging, to secure a competitive advantage. Resealable packaging, characterized by its ability to be easily sealed and reopened, facilitates repeated access to the product while preserving its freshness. An illustrative example is the move by iD Fresh Food, an India-based food company, in July 2023, wherein they introduced the iD Squeeze & Fry Vada Batter 2.0, featuring a groundbreaking packaging design. The inclusion of resealable packaging empowers consumers to add masalas/condiments to the vada batter, and the enhanced spout ensures a smoother flow without sticking. Furthermore, the transparent window incorporated into the packaging provides visibility of the mixed masala, enhancing the overall consumer experience. This innovative approach in packaging reflects a strategic effort by major companies to elevate their market position and meet evolving consumer preferences.

Prominent entities within the batter and breader premixes market are strategically prioritizing the development of gluten-free offerings, such as rice bread crumbs, as part of their profit optimization strategy. Rice bread crumbs, characterized by their gluten-free composition derived exclusively from rice, are gaining prominence. A case in point is Ueman Ryoshoku Seifunsho Co., Ltd., a Japan-based manufacturer of rice flour, which introduced the WA-PANKO bread crumbs in January 2021, comprising variants such as WA-PANKO Gluten-free and WA-PANKO SoyMix, into the United States market. This move is a response to the escalating demand for gluten-free products and is designed to cater specifically to individuals with wheat allergies, as well as those adhering to vegan and vegetarian diets. These rice-based bread crumbs, bearing HALAL certification and a 12-month sell-by date, align with the growing consumer preference for gluten-free options. Notably, the products are free from food additives, emphasizing a commitment to delivering a natural taste that caters to diverse dietary preferences. The strategic introduction of gluten-free options, exemplified by rice bread crumbs, underscores major companies' commitment to meeting evolving market demands and broadening their product portfolios for sustained profitability.

In June 2022, The Mennel Milling Co, a US-based company specializing in bakery mixes and bases, successfully acquired Renwood Mills for an undisclosed amount. This strategic acquisition is intended to fortify The Mennel Milling Co's product portfolio, specifically in the realm of custom flour and corn-based food service mixes. Renwood Mills, the acquired company, is a US-based specialist in specialty baking mixes.

Major companies operating in the batter and breader premixes market report are Cargill Incorporated, Archer Daniels Midland Company, The Archer-Daniels-Midland Company, Bunge Limited, Toshiba Machine Pvt.Ltd., Associated British Foods PLC, BRF Ingredients S.A., Ajinomoto Co. Inc., Kerry Group PLC, Ingredion Incorporated, McCormick & Company Incorporated, Showa Sangyo Co. Ltd., Kyoei Food Co. Ltd., Newly Weds Foods Inc., Blendex Company, Actuant Corporation, Solina S.A., HAWE Hydarulik, Bondioli&Pavesi, Bowman Ingredients Inc., Permco Inc., House-Autry Mills Inc., Bailey International LLC, Breading & Coating Ltd., Thai Nisshin Technomic Co. Ltd., Pt. Primera Panca Dwima, BRATA Productions GmbH, Arcadia Foods Limited, Xiamen Uprisingstar Foodstuffs Co. Ltd., Zhuhai Yitong Industrial Co. Ltd., Perfection Hydraulics Inc., Cessna Hydraulics.

North America was the largest region in the batter and breader premixes market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the batter and breader premixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the batter and breader premixes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The various types of batter include adhesion batter, tempura batter, beer batter, thick batter, and customized batter, each designed for specific culinary applications. Adhesion batter is formulated to adhere to external coatings, such as breading, on the surface of a food substrate. Breader types encompass crumbs and flakes, as well as flour and starch variants. These batter and breader premixes are derived from a variety of crop types such as cereals, grains, oilseeds, pulses, fruits, and vegetables. These premixes are utilized in batter applications across various food items, including meat, seafood, vegetables, and other culinary preparations.

The batter and breader premixes market research report is one of a series of new reports that provides batter and breader premixes market statistics, including batter and breader premixes industry global market size, regional shares, competitors with a batter and breader premixes market share, detailed batter and breader premixes market segments, market trends and opportunities, and any further data you may need to thrive in the batter and breader premixes industry. This batter and breader premixes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The batter and breader premixes market consists of sales of biscuits, muffins, scones, corn bread, layer cakes, and angel food cakes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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