Baby Diapers Global Market Report 2024

The baby diapers market size has grown strongly in recent years. It will grow from $59.79 billion in 2023 to $64.15 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. Historical growth can be linked to increased birth rates, urbanization, evolving consumer preferences, heightened awareness of hygiene standards, higher participation of women in the workforce, and the expansion of retail infrastructure.

The baby diapers market size is expected to see strong growth in the next few years. It will grow to $85.62 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. Anticipated growth in the upcoming period is driven by heightened parental awareness, a shift towards sustainable diaper options, the trend towards premium products, the impact of social media, government initiatives, and increasing concerns about health and wellness. Key trends expected in this period include technological innovations in diapers, emphasis on customization and personalization, advancements in absorbent materials, collaborative partnerships, and the rise of e-commerce and online retailing.

The anticipated growth in the baby diapers market is attributed to the rising population of working women globally. Disposable diapers emerge as a convenient, safe, and time-saving choice for working women, offering the advantage of easy disposal without the need for cleaning and reuse. This proves particularly beneficial for working mothers, enabling them to avoid disruptions caused by the regular need for diaper changes. As an illustration, data from the Center for American Progress, a US-based public policy research and advocacy organization, revealed in February 2023 that, by December 2022, there were 993,000 more working mothers compared to the previous year. This surge in the working women population underscores the increased demand for convenient baby care solutions, thereby propelling the growth of the baby diapers market. The trend signifies the market's responsiveness to the needs of working mothers and positions disposable diapers as a preferred choice in facilitating their busy lifestyles.

The anticipated growth in the baby diapers market is closely tied to the expanding e-commerce sector. E-commerce, encompassing the online buying and selling of goods and services, is poised to play a pivotal role in facilitating the growth of the baby diapers market. This is primarily attributed to the convenience it offers parents through online platforms, providing a diverse range of diapers with detailed product information and subscription services. The accessibility, promotional discounts, and user-friendly interfaces of e-commerce platforms contribute significantly to the efficiency and ease with which parents can procure diapers, thereby enhancing the overall shopping experience. As an example, data from the United States Department of Commerce in May 2021 revealed a substantial 39.0 percent increase in US e-commerce sales during the first quarter of 2021 compared to the same period in 2020. This surge in e-commerce activity underscores the influential role of online platforms in driving the growth of the baby diapers market, providing parents with convenient avenues for acquiring essential baby care products.

Companies operating in the baby diapers market are responding to environmental concerns by introducing biodegradable diaper pants designed to minimize environmental impact. Biodegradable diapers are crafted from environmentally friendly fibers such as cotton, bamboo, and starch. These diapers, composed of natural elements, have the ability to naturally break down and return to the soil. The growing environmental awareness among parents is fueling the demand for biodegradable diapers, prompting manufacturers to develop eco-friendly alternatives with raw materials that have a lesser impact on the environment. For instance, in May 2021, Pampers addressed this demand by launching the Pampers Pure Protection Hybrid Diapers. These diapers combine the advantages of eco-friendly cloth diapers and disposable diapers. They feature reusable cloth components along with a disposable insert incorporating a plant-based liner. This innovative approach aims to provide parents with a sustainable diapering option that aligns with their environmental consciousness. The introduction of such biodegradable and environmentally friendly diaper products reflects a broader industry trend towards sustainability and meeting consumer preferences for eco-conscious baby care solutions.

Major companies operating in the baby diapers market are forming partnerships to develop new products and strengthen their positions in the market. Partnerships and collaborations in the baby diapers market facilitate innovation, market expansion, and enhanced product offerings by leveraging the strengths and expertise of different companies to meet diverse consumer needs. For instance, in March 2021, Ontex Gr, a Belgium-based personal care products company, partnered with Woosh, a Belgium-based diaper waste collection company, promote diaper recycling in Belgium, aiming to collect used disposable diapers from 1,000 nurseries by 2024 and eventually expand the service to other European countries. Woosh, created with active contributions from Ontex, focuses on creating a diaper delivery and collection service to make diaper recycling on a large scale a reality, addressing environmental challenges related to diaper waste.


In November 2023, Soft N Dry Diapers Corp., a Canadian baby diapers company, entered into a strategic partnership with ecoSuave Pañales de México, a Mexican diaper manufacturing company. The collaboration aims to integrate MicroFlex technology into ecoSuave's upcoming line of eco-friendly baby diapers. This partnership, formalized through the signing of a significant private label contract, represents a groundbreaking development in the baby diaper industry. As part of the agreement, ecoSuave is set to receive an initial shipment of four million units featuring MicroFlex technology in the first half of 2024. This not only provides ecoSuave with a competitive edge in the market but also lays the foundation for future expansion initiatives in the Americas and Canada.

Major companies operating in the baby diapers market report are The Procter & Gamble Company, Hayat Kimya Sanayi A.S., Svenska Cellulosa AB, Kimberly-Clark Corporation, Koninklijke Philips N.V., Toray Industries Inc., Essity AB, Kao Corporation, Unicharm Corporation, Daio Paper Corporation, First Quality Enterprises Inc., Domtar Corporation, Fujian Panda Diaper Co. Ltd., Mölnlycke Health Care, Hengan International Group Company Limited, Ontex Group NV, Wipro Consumer Care Private Limited, Pigeon Corp., The Honest Company, Seventh Generation Inc., Nobel Hygiene Pvt. Ltd., Millennium Baby Care Pvt. Ltd., Swara Baby Products Pvt. Ltd., Cotton Babies Inc., Uniclan Healthcare Pvt. Ltd., Bumkins Inc., Bambo Nature, DSG International Ltd., Fujian Shuangheng Group Co. Ltd., Drylock Technologies NV.

North America was the largest region in the baby diapers market in 2023. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby diapers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby diapers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of baby diapers include cloth diapers, disposable diapers, and other variations. Cloth diapers, also known as cloth nappies or real nappies, are reusable and can be crafted from natural fibers, synthetic materials, or a blend of both. They are commonly made from industrial cotton, available in bleached white or natural hues. Baby diapers come in multiple size ranges such as small (S), extra-small (XS), medium (M), large (L), and extra-large (XL), catering to infants (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children over 2 years. These diapers are accessible to consumers through diverse distribution channels including hypermarkets or supermarkets, convenience stores, pharmacy or drug stores, online sales platforms, and various others.

The baby diapers market research report is one of a series of new reports that provides baby diapers market statistics, including baby diapers industry global market size, regional shares, competitors with a baby diapers market share, detailed baby diapers market segments, market trends and opportunities, and any further data you may need to thrive in the baby diapers industry. This baby diapers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby diaper market consists of sales of training nappies, swim pants, biodegradable diapers, and retail sales channels. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.