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Specialty Segment Drives US Bedding Market

Koncept Analytics, December 2007, Pages: 24

The specialty (non-innerspring) segment of the bedding market is growing rapidly with increasing demand of specialty mattresses. Latex is in great demand. Larger beds and advanced technologies (and materials) have driven the average unit selling prices. The greater disposable income of the baby boomers and larger homes with more bedrooms are key factors contributing to the growth of the market.

The industry is fairly concentrated at the manufacturer level but highly fragmented at the retailer level. Sealy, Simmons, and Serta lead the market while specialty mattress manufacturers Tempur-Pedic and Select Comfort have increased their market share in the last few years. The retail market is dominated by bedding specialists, followed by furniture stores. New flammability standards to avoid frequent mattress fires have forced manufacturers to look beyond comfort and luxury when designing their mattresses.

This report analyzes the bedding market in the US. Apart from providing a competitive landscape of the market, the report also profiles the major bedding producers, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the bedding market.

1. Overview

Innerspring Mattresses
Memory Foam Mattresses
Latex Mattresses
Air Mattresses
Water Bed Mattresses
Adjustable Bed Mattress
Organic Mattresses
Crib Mattresses
Common Mattress Sizes

2. US Bedding Market

U.S. Wholesale Bedding Market Value
Volume Segmentation by Price Points
Volume Segmentation by Distribution Channels
Imports/Domestic Production
Market Forecast

3. Market Trends

3.1 Mattress Industry Faces New Rules
3.2 Advancements in Mattress Technologies
3.3 Utility Bedding Sales
3.4 Demographics
3.5 Heated Mattress Pads
3.6 Non-core Business of Mattress Merchants
3.7 Retailers at Advantage
3.8 Bedding Industry - Challenges and Concerns

4. Competitive Landscape

Top Bedding Producers
Top Bedding Retailers

5. Company Profiles

5.1 Sealy

Overview
Business Strategies
Drive Product Innovation
Maximize Leading Position in Attractive Markets
Leading Supplier to Largest Bedding Retailers

5.2 Simmons

Overview
Business Strategies
Change of Focus
Sales and Marketing Strategy
“Just in Time” Manufacturing

5.3 Serta

Overview

5.4 Tempur-Pedic

Overview
Business Strategies
Strong International Presence
Expansion of Distribution Network
Expansion of Production Capacity

5.5 Select Comfort

Overview
Business Strategies
Focus on Brand Awareness
Remodeling of Retail Stores
Increased Product Investment

5.6 Spring Air

Overview

List of Tables

Common Mattress Sizes
U.S. Wholesale Bedding Market (2005-06)
Utility Bedding Sales by Segments (2005-06)
Utility Bedding Sales by Distribution Channels (2005-06)
Leading Bedding manufacturers (2005-06)
Leading Bedding Retailers (2005-06)
Sealy - Revenue by Geographic Segments (2004-06)
Tempur-Pedic - Revenue by Geographic Segments (2004-06)
Select Comfort - Advertising Spend (2001-07E)

List of Charts

Volume Shipments by Retail Price (2006)
Volume Shipments by Distribution Channels (2006)
Imports/Domestic Production (2006)

-Sealy
-Simmons
-Serta
-Tempur-Pedic
-Select Comfort
-Spring Air

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