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Cosmetics Market in Asia: Favorable Demographics Fuel Sales


Description: The Japanese cosmetics market is in a stable condition but with continuous realignment of distribution channels, all cosmetics producers need to enhance and restructure the management of their sales channels. Specialty stores are the leading channel due to consumer convenience and low prices while sales through department stores is slowing down. Shiseido, Kao (and Kanebo), Kose, and Pola dominate the cosmetics market in Japan.

China’s cosmetics market, the second largest in Asia Pacific after Japan, is witnessing increased demand due to improving lifestyles and rising disposable income of the Chinese population. However, the level of development of the market is still very low. This suggests a huge growth potential for foreign cosmetic producers. Although several domestic firms are present, foreign companies dominate the market. L’Oreal has the largest market share in China.

South Korean cosmetics market is growing at a faster rate than developed regions. There is a clear trend of the market heading towards premium cosmetic products. The younger populace is looking for general skin care and hair care products while the older generation has more specific needs for their cosmetics products. Another notable trend is the rising demand of the male consumer segment. Amorepacific and LG H&H, the leaders in the Korean cosmetics market, have transformed traditional stores into their self-owned retail channels.

India is being targeted by global cosmetic giants due to its favorable demographics. The modern, urban Indian women are becoming increasingly conscious about their style and looks, with great emphasis on lightening of skin tone. Skin care and color cosmetics have witnessed solid growth for the last few years, with more than half of the skincare market comprising of skin lightening creams. Lip products form a majority of the color cosmetics market. In India, small pack sizes are very popular as they offer a lower cost and the chance to try new products. Hindustan Unilever is India's largest cosmetics company, followed by L'Oreal.

Skin care products dominate the Taiwanese market, followed by color cosmetics and hair care products. In Singapore, sun care products and men’s grooming product has been the growth engine. In Thailand, skin care products and perfumes lead the market. In Vietnam and Indonesia, domestic cosmetic producers cater to the middle and low-end market segment while imported cosmetics dominate the upper strata of the market.

This report analyzes the cosmetics market in Asia, with focus on Japan, Korea, China, India, Taiwan, Singapore, Thailand, Vietnam and Indonesia. It analyzes the market value, competitive landscape and market trends in each of the major regions. The report also profiles the top cosmetic companies, with a discussion of their key business strategies.


Contents: 1. Global Market

Worldwide Market Value
Regional Breakdown
Worldwide Market by Segment
Market Size of Top 10 Countries

2. Asian Market

2.1 Japan

2.1.1 Market Size

Market Value

2.1.2 Competitive Landscape

Japanese Cosmetics – Market Share

2.1.3 Market Trends

Specialty Stores – Dominant Sales Channel
Rising Expenditure by Men on Cosmetics
High-end Brands Tie-up with Drugstores

2.2 China

2.2.1 Market Size

Cosmetic Industry Sales

2.2.2 Competitive Landscape

Top Premium Brands
Market Share of Brands by Segments

2.2.3 Market Trends

Dominance of Foreign Brands
Low Per capita Spending on Cosmetics
Growing Demand for Cosmetic Imports

2.3 Korea

2.3.1 Market Size

Cosmetic Market Value

2.3.2 Competitive Landscape

Korean Cosmetics – Market Share
Specialty Stores – Market Share
Door-to-door Channel - Market Share

2.3.3 Market Trends

Demographic Trend helps Premium Demand
Aging Trend Supports Specialty and Functional Cosmetics
Male Consumer Segment

2.4 India

2.4.1 Market Size

Color Cosmetics Market Value

2.4.2 Competitive Landscape

Competitive Positioning of Brands

2.4.3 Market Trends

Global Cosmetics Companies Target India
India's Modern Women - Lightening of Skin Tone

2.5 Taiwan

Cosmetics & Toiletries Market Value
Cosmetic & Toiletries Market Share

2.6 Singapore

Cosmetics & Toiletries Market Value

2.7 Thailand

Cosmetics Market Value
Market Vale by Segment

2.8 Vietnam

Skin Care and Make-up Market Value

2.9 Indonesia

Cosmetics Market Value

3. Company Profiles

3.1 Shiseido

Overview
Business Strategies
Strategy for Chinese Market
Brand Strategy Renovation

3.2 Kao

Overview
Business Strategies
Consumer-Driven Approach
Strategy for Kanebo & Sofina Brands

3.3 AmorePacific

Overview
Business Strategies
Globalization Strategy
Mass Segment - Domestic Growth Driver

3.4 LG H&H

Overview
Business Strategies
Restructuring to Premium Strategy

3.5 Hindustan Unilever

Overview
Business Strategies
Relaunch of Sunsilk Shampoo
Strategy for Skincare Products
Lakme Fashion Platform & Salons

3.6 Jiangsu Longliqi Group

Overview

List of Tables

Worldwide Toiletries & Cosmetics Market: Regional Breakdown (2004-2009E)
Cosmetics Market Size of Top Ten Countries (2006-07E)
Cosmetics Market Share of Top Ten Countries (2006-07E)
China - Ranking Of Premium Brands in Department Stores
China - Market Share – Shampoos & Conditioners (2006)
China - Market Share – Hair Care Products (2006)
China - Market Share – Skin Care Products (2006)
China - Market Share – Color Cosmetics (2006)
China - Market Share – Fragrances (2006)
Import of Cosmetic Goods in China by Value (2004-06)
Korea - Home Visit Channel Market Share (2002-06)
Korea - Functional Cosmetics Vs Ageing Trend (2000-05)
Taiwan Cosmetics & Toiletries Market (2004-06)
Taiwan Cosmetic & Toiletries Market Share (2006)
Singapore Cosmetics & Toiletries Market (2004-06)
Thailand Cosmetics Market (2004-06)
Thailand Cosmetics Market Value by Segment (2003-05)
Vietnam Skin Care and Make-up Market (2004-06)
Shiseido Revenue by Business Segments (2005-07)
Kao Revenue by Business Segments (2005-07)
Amorepacific - Brand Portfolio
LG H&H Revenue by Business Segments (2004-06)
Hindustan Unilever Revenue by Business Segments (2004-06)
Hindustan Unilever - Competitive Positioning
Market Share of Hindustan Unilever by Segment (2006-07)

List of Charts

Toiletries & Cosmetics – Worldwide Market (2003-2010E)
Worldwide Toiletries & Cosmetics Market by Segment (2006)
Japanese Cosmetics Market Value (2006-07E)
Japanese Cosmetics – Market Share (2006)
Cosmetics Sales in Japan by Distribution Channel
Chinese Cosmetic Industry Sales (2001-06)
Cosmetics Industry – Per Capita Spending (by Region)
Korean Cosmetic Market Value (1998-2006)
Korean Specialty Stores – Market Share (2003-06)
Korean Cosmetics – Market Share (2006)
Korea - Men’s Grooming Products – Retail Sales (2001-05)
India Color Cosmetics Market Value (2006-10E)
LG H&H: Prestige Vs Mass Cosmetics (2004-09E)


Companies Mentioned -Shiseido -Kao -AmorePacific -LG H&H -Hindustan Unilever -Jiangsu Longliqi Group


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