|
|
 |
|
Viewing report
|
|
|
|
Jones Apparel Group, Inc. - SWOT Framework Analysis
Aruvian's R'search, July 2010, Pages: 20
SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:
Internal factors - The strengths and weaknesses internal to the organization.
External factors - The opportunities and threats presented by the external environment.
The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.
SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is really important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Liz Claiborne, Inc. - SWOT Framework Analysis
Polo Ralph Lauren Corporation - SWOT Framework Analysis
Levi Strauss & Co. - SWOT Framework Analysis
Tyco International - SWOT Framework Analysis
The Top 10 Flavour and Fragrance Companies
UK Apparel Retailing: Profiles of Arcadia Group, Marks & Spencer, New Look, Next and Primark
The Top 10 Hardware Vendors: Positioning, Performance and SWOT Analyses
The UK Apparel Market: Profiles of Ten Leading Apparel Retailers
The Top 10 Consumer Electronics Manufacturers: Global Industry Outlook and Key Player Strategies, Performance and SWOT Analysis
Overcoming Barriers to Growth in Nutricosmetics
|
|
|
|
