Europe Cosmetic Plastic Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The European cosmetic plastic packaging market is anticipated to grow at a CAGR of 2.4% over the forecast period. Demand for eco-friendly packaging has increased as people become more conscious of sustainability and environmental circumstances. The usage of cosmetics packed in recyclable and environmentally friendly materials is becoming more and more popular among consumers.

Key Highlights

• The expansion of the plastics cosmetic packaging market is mainly driven by the expanding personal care and cosmetics sector due to growing disposable income and consumer awareness of beauty and cosmetic goods. Additionally, the demand for plastic packaging has grown significantly to protect priceless cosmetic items from external environmental conditions such as heat and moisture.
• Cosmetics have long been used to enhance features and exterior body components, making people appear more appealing. Frequent routine changes, busy work life, and irregular sleep cycles have increased the consumer shift toward cosmetic products for the well-being of the body.
• Also, cosmetics manufacturers in the region are continuously focusing on launching innovative products to cater to the changing market needs. This would help the overall industry gain growth. For instance, in March 2022, LyondellBasell, Albéa Tubes, and L'OCCITANE en Provence launched groundbreaking cosmetic tubes and caps for L'OCCITANE en Provence's 'almond' range, supporting the circular economy. The packaging is made by Albéa Tubes with Circulen Revive polymers from LyondellBasell.
• However, plastic is the most frequently used for packaging in the cosmetics and personal care sector, and the bulk of it is discarded in landfills. The considerable demand for multi-layered packaging for skincare and beauty products to promote a premium aesthetic and boost product attractiveness contributes to the rising amount of plastic waste.
• The shutdowns due to the pandemic adversely impacted the supply chain of companies that make plastic packaging for various industries since it prevented the movement of raw materials. This had an even more significant impact on these producers' ability to generate revenue. Additionally, customer demand for cosmetics decreased due to limited social interactions, restraining industry expansion. However, beauty and personal care products emphasizing hygiene saw a surge in demand in the cosmetics sector. There was a sharp increase in demand for sanitizers. Production of these items increased to keep up with demand, which led to the high use of plastics. Further, the Russia-Ukraine war has an impact on the overall packaging industry.

Europe Cosmetic Plastic Packaging Market Trends

Increasing Consumption of Cosmetic Products​

• Cosmetics products build a dynamic market in Europe. The consumption value of personal care and cosmetics products reached EUR 80 billion in 2021 from EUR 79.84 billion in 2019, as per Cosmetica Italia. The growing use of cosmetic products in Europe is anticipated to fuel the demand for plastic packaging in cosmetics.
• Improving outer body features like the face and hands to make the person look good is projected to contribute to the skin care segment's favorable growth. The increased demand for cosmetics in the industry results from a growing preference for cosmetics to enhance the appearance and facial characteristics. This has increased the demand for cosmetics products in the skincare segment.
• For instance, according to Cosmetics Europe, the market value of the cosmetics industry in Europe has increased, with skin care generating the highest market value of EUR 23.2 billion, followed by toiletries and hair care, which were valued at EUR 20.6 billion and EUR 14.4 billion in 2021.
• Additionally, the inclusion of five European countries among the top markets for personal care and beauty products is evidence of the market's strength. Germany, France, the United Kingdom, Italy, and Spain are among these nations. Also, in 2021, Europe accounted for around 22% of the worldwide market for cosmetics, according to L'Oréal. The above-mentioned factors are expected to contribute to the growth of the cosmetic plastic packaging market.

Germany is Expected to Have a Significant Growth

• The cosmetics and personal industries are thriving in Europe as more consumers become increasingly aware of the importance of health, wellness, and personal care products. Skincare continues to dominate the cosmetics industry in Europe. Germany consumed the largest cosmetics in 2021, valued at approximately EUR 13.6 billion. The German market was followed by France and Italy, at roughly EUR 12 billion and EUR 10.6 billion, respectively.
• Also, the rising consumption of cosmetic and beauty products and increasing advanced innovation in plastic packaging technology are projected to propel the market. The rising sustainability concern drives the demand for biobased plastic in cosmetics packaging.
• For instance, in January 2022, Berlin Packaging, a US-based hybrid packaging supplier, acquired Premi, which designs and manufactures packaging for the beauty and cosmetic industries. Through its research and development facilities, located in Europe, the United States, and Asia, the firm intends to help its clients from the time of product conception through commercial launch. Additionally, Premi provides branding services, digital marketing, compatibility, and stability testing, sustainability solutions, formulation services, and other value-added services.
• The vendors in this region are keen on tackling the industry's plastic problem. Hence they are developing sustainable solutions for major players. For instance, in May 2022, the Hamburg-based company developed reusable systems for its product packaging. This packaging can be returned at more than 900 shops in Germany and Austria, where they are collected and sent to Sea Me to be cleaned and refilled. The company took up this idea, initially implementing it in a pilot project, 'Circle back,' a deposit system for cosmetics packaging.

Europe Cosmetic Plastic Packaging Market Competitor Analysis

The Europe cosmetic plastic packaging market is fragmented due to the presence of numerous local and international players. The international market players are accelerating the development of cosmetic plastic packaging in Europe through strategic partnerships and launching new products.

• In January 2022, Space NK launched a beauty packaging recycling scheme with handle recycling. Space NK will introduce a new beauty packaging recycling scheme in partnership with Handle Recycling. With the partnership, Space NK joins the mission to intercept used and empty beauty packaging from going to landfill by providing collection points (dubbed “Better Spaces”) in all 74 stores across the United Kingdom. Once collected, the packaging is sorted by handle into the correct waste stream. The material is repurposed for manufacturing more beauty packaging or turned into Handle’s collection of sustainable beauty accessories, handmade from 100% recycled plastic.

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