Glamping Global Market Report 2024

The glamping market size has grown rapidly in recent years. It will grow from $2.79 billion in 2023 to $3.11 billion in 2024 at a compound annual growth rate (CAGR) of 11.6%. The increase during the historical period can be linked to the desire for nature and adventure, evolving travel preferences, the rise of eco-tourism, a cultural shift towards experiences, the celebration of special occasions, and improvements in infrastructure.

The glamping market size is expected to see rapid growth in the next few years. It will grow to $4.91 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The anticipated growth in the forecast period can be ascribed to wellness and retreats, the introduction of family-friendly glamping, the integration of adventure tourism, the popularity of corporate retreats, and the overall growth of global tourism. Key trends expected in the forecast period encompass the integration of technology and connectivity, the availability of family-friendly glamping options, the organization of glamping events and festivals, the provision of pet-friendly glamping sites, and collaborations with local artisans and designers.

The glamping market is anticipated to experience growth due to the increasing popularity of staycations. Staycations involve eco-friendly vacations close to one's residence, causing minimal pollution and offering a peaceful vacation experience. Glamping, which combines camping with traditional lodging services and amenities, aligns with the staycation trend. Statistics from the Central Statistics Office (CSO) indicate a 7% increase in domestic overnight trips by Irish residents in Q1 2022 compared to the same period in 2020. Additionally, a report by Hoo, a UAE-based online hotel room platform, noted an 18% increase in staycations across 16 global holiday hotspots in 2021. Thus, the growing popularity of staycations is a key driver of the glamping market.

The growth of the glamping market is expected to be fueled by the rise of social media. Social media platforms play a crucial role in promoting visually appealing glamping experiences, creating awareness, and influencing travelers. As of October 2022, global social media users increased by 227 million within a year, reaching 4.70 billion. This growth, representing 59% of the world's population, contributes to the rising popularity of glamping experiences, making social media a driving force in the glamping market.

The glamping market is witnessing a surge in product innovation as major companies strive to enhance their global market position. For instance, in June 2022, Glampitect, a Dubai-based glamping site design consultancy, collaborated with UAE engineering specialists from Rescom to launch a portable luxury glamping pod. These pods feature powder-coated aluminum tiles and modern amenities such as flat-screen TVs and contemporary kitchens. Assembled on a galvanized steel chassis, these pods offer the flexibility to be moved to different locations, providing a unique and luxurious glamping experience.

Major companies are concentrating on introducing high-end glamping structures to establish a competitive advantage. High-end glamping structures refer to luxurious accommodations tailored for glamorous camping experiences. For instance, in March 2022, YALA, a Netherlands-based company, collaborated with RAY Design to unveil four renewed high-end glamping structures targeting the top segment of the global glamping market. These luxury canvas lodges align with the growing trend of upscale tented accommodations, providing a comfortable and glamorous camping experience. Equipped with features such as infrared heating, these structures aim to extend the glamping season and offer a luxurious camping experience.

In January 2022, Hipcamp, an American company offering outdoor stays, camping, and glamping experiences, acquired Cool Camping for an undisclosed amount. This acquisition provides Hipcamp with an online platform that allows customers to easily book vacations domestically and internationally. Cool Camping, based in the UK, is a provider of online camping and glamping.

Major companies operating in the glamping market report are Collective Retreats, Tentrr, Eco Retreats, Baillie Lodges, Nightfall Camp Pty Ltd., Tanja Lagoon Camp, Paperbark Camp, The Glamping Orchard, GlamXperience, Under Canvas Inc., Sawday’s Canopy & Stars Ltd., Teapot Lane Glamping, Wildman Wilderness Lodge, Glamping La Cepa, BIGHEAD glamping tents, AutoCamp, Longitude 131, Shinta Mani Wild, Kachi Lodge, Bubbletent Australia.

Europe was the largest region in the glamping market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the glamping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the glamping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of glamping are family travel and enterprise travel. Family travel pertains to a journey involving a family. Glamping accommodations encompass cabins, pods, tents, yurts, treehouses, and other lodging options. Consumer orientation within the glamping industry includes males, females, and children. Glamping sizes range from 4-person and 2-person options to other sizes preferred by consumers and for events.

The glamping market research report is one of a series of new reports that provides glamping market statistics, including glamping industry global market size, regional shares, competitors with a glamping global market share, detailed glamping market segments, market trends, and opportunities, and any further data you may need to thrive in the glamping industry. This glamping global market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The glamping market includes revenues earned by entities by providing services such as tents, treehouses, and tepees. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.