Digital Signage Global Market Report 2024

The digital signage market size has grown strongly in recent years. It will grow from $20.58 billion in 2023 to $22.15 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth observed in the historic period can be credited to the increase in retail and advertising expenditure, improved customer experience, the shift from traditional to digital displays, and cost-effective communication.

The digital signage market size is expected to see strong growth in the next few years. It will grow to $30.56 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The anticipated growth in the forecast period can be attributed to the emergence of smart cities, the demand for real-time information, a heightened focus on employee communication, and expansion in the transportation and hospitality sectors. Major trends expected in the forecast period include integration with mobile devices, augmented reality (AR) and virtual reality (VR) integration, touchless and gesture-based interfaces, personalized content through data integration, and multi-channel integration.

The digital signage market is experiencing significant growth, driven by the increasing demand for 4K and 8K resolution displays. Resolution, measured in pixels across the screen in both horizontal and vertical directions, has become a key factor in consumer preferences. The desire for higher resolution, coupled with larger-sized TVs featuring modern display technology for realistic images and improved image quality, is fueling the demand for 4K and 8K resolution screens. The enhanced display resolution contributes to producing crisp and easy-to-read images, enhancing the overall viewing experience. In various settings such as stadiums, retail stores, museum theaters, and planetariums, 4K and 8K resolution displays are strategically deployed to optimize viewing distances for different resolutions. According to a Consumer Technology Association report, 4K ultra-high definition (UHD) sets accounted for 25 million units in 2021. This surge in demand for higher resolution displays is expected to drive the continued growth of the digital signage market.

The rapid digitalization across industries is a significant driver of the digital signage market's growth. Digitalization involves the integration of digital tools, workflows, and approaches into various aspects of an organization's business operations. Digital signage plays a pivotal role in facilitating the seamless incorporation of digital communication solutions, aligning with the broader trend of digitalization observed across diverse industries. For instance, a report from GOV.UK in October 2022 highlighted the potential impact of digital technology, projecting over £413 ($525.20) billion in economic growth by 2030. This figure surpasses twice the yearly output of the UK's manufacturing sector £183 (232.72)billion and constitutes approximately 19% of the country's total GDP, exceeding the entire regional economy of the Southeast. As digitalization continues to advance across industries, it is expected to drive the sustained growth of the digital signage market.

Companies in the digital signage market are actively engaged in developing advanced technological solutions to enhance their market positions. These technological advancements contribute to making digital signage more dynamic, interactive, efficient, and adaptable to various applications, thereby broadening its market potential and fostering continued growth. An illustrative example is fugo.AI, a UK-based cloud-based digital signage software, which introduced the Fugo Digital Signage Player in June 2023. This Windows-based solution is designed to address challenges in deploying digital signage at scale. Equipped with a robust Intel processor, ample RAM and storage, the player ensures smooth playback of demanding content. It prioritizes connectivity, durability in diverse environments, and advanced security features, addressing common issues associated with using consumer devices for digital signage. The Fugo Player emerges as a reliable, high-performance hardware option for organizations seeking to optimize their digital signage deployments. This exemplifies the industry's commitment to pushing technological boundaries for more effective and versatile digital signage solutions.

Major companies in the digital signage market are strategically focusing on developing advanced technologies, such as cloud-based digital signage solutions, to fortify their market positions. Cloud-based digital signage solutions involve a system where the software for managing and deploying digital content resides on remote servers accessed over the internet, eliminating the need for local hardware installations at each display location. An example is MuxLab Inc., a Canada-based company that designs and manufactures signal distribution solutions. In June 2023, MuxLab introduced its Cloud Digital Signage Solution, known as DigiSign Cloud. This transformative cloud-based digital signage solution enables seamless content management, dynamic creation, and real-time updates across diverse locations. When paired with the DigiSign Android Signage Player, it provides scalability, user-friendly interfaces, and empowers businesses to enhance brand communication through impactful visual displays. This exemplifies the commitment of major companies to leverage advanced technologies, particularly cloud-based solutions, to offer more efficient and flexible digital signage solutions.

In March 2021, Spectrio, a US-based provider of digital signage solutions, made a strategic acquisition by purchasing Enplug for an undisclosed amount. This acquisition represents a significant expansion for Spectrio, enhancing its comprehensive digital communications platforms. The addition of enterprise-level management functionality is geared towards meeting the needs of multinational enterprises, while increased integrations aim to enhance customization in brand communications. Enplug, the acquired company, is a US-based technology firm specializing in digital signage solutions. This move underscores Spectrio's commitment to strengthening its position in the digital signage market and offering enhanced solutions to a broader range of clients.

Major companies operating in the digital signage market report are Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, NEC Corporation, Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V., Delta Electronics Inc., Navori Labs SA, Scala Inc., Crestron Electronics Inc., E Ink Holdings Inc., Barco NV, Daktronics Inc., ViewSonic Corporation, Christie Digital Systems USA Inc., BenQ Corporation, Absen, AU Optronics Corp., Elo Touch Solutions Inc., Planar Systems Inc., Peerless Industries Inc., BrightSign LLC, Milestone AV Technologies LLC, STRATACACHE Inc., NanoLumens Corporation, Omnivex Corporation, Keywest Technology Inc., Leyard Optoelectronic Co. Ltd., Onelan Limited, Mitsubishi Electric Corporation, SpinetiX SA, YCD Multimedia, Matrox Graphics Inc., Enplug Inc., NoviSign Ltd.

North America was the largest region in the digital signage market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital signage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital signage products come in two main types: standalone displays and video walls. Standalone digital signage, primarily used for advertising, operates independently without needing any hardware, software, or internet connection. This category encompasses a range of offerings, including hardware, software, and services. Deployed in both indoor and outdoor settings, these products find applications in various sectors such as retail, education, healthcare, corporate, stadiums, government, and more.

The digital signage market research report is one of a series of new reports that provides digital signage market statistics, including digital signage industry global market size, regional shares, competitors with a digital signage market share, detailed digital signage market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage industry. This digital signage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital signage market includes revenues earned by entities by providing hardware and software that can be used to display technologies to display multimedia content for advertising, promotions, and brand recognition, conveying internal communication for informational purposes. It provides provide public information, internal communication, or sharing product information. Digital signage is a digital installation Digital signage includes hardware, software, and solutions that help to influence consumer experiences, customer behavior, and decision-making. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.