The global bubble tea market size is expected to reach USD 5.42 billion by 2030, registering a CAGR of 8.9% from 2023 to 2030. The industry is anticipated to be significantly impacted by the shift in customer choice from carbonated drinks to hot, zero-fat beverages like bubble tea. Moreover, the increasing adoption of hot beverages as a nootropic or mind relaxation drinks among the working-class population and college students across the globe is expected to offer new avenues for the market over the forecast period. In the past few years, the preference for hot drinks instead of carbonated beverages has increased owing to various health side effects due to high consumption.
Moreover, these products offer a large number of health benefits, which makes them the best beverage attractive for health-conscious consumers. The Asia Pacific region dominated the industry in 2022 owing to the high product consumption in countries including Taiwan, China, and Thailand. In addition, according to the ASEAN Post, which was published in December 2019, each person drank six cups of bubble hot beverages on average each month, in Thailand. This shows the product’s popularity in the country.The key players are increasing their customer reach by launching restaurant chains across the globe. For instance, in September 2019, The Alley, a renowned Taiwanese restaurant chain, inaugurated its first restaurant in New York City. Thus, an increasing number of restaurantchains specializing in bubble hot beverages is anticipated to boost market growth over the forecast period.
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Moreover, these products offer a large number of health benefits, which makes them the best beverage attractive for health-conscious consumers. The Asia Pacific region dominated the industry in 2022 owing to the high product consumption in countries including Taiwan, China, and Thailand. In addition, according to the ASEAN Post, which was published in December 2019, each person drank six cups of bubble hot beverages on average each month, in Thailand. This shows the product’s popularity in the country.The key players are increasing their customer reach by launching restaurant chains across the globe. For instance, in September 2019, The Alley, a renowned Taiwanese restaurant chain, inaugurated its first restaurant in New York City. Thus, an increasing number of restaurantchains specializing in bubble hot beverages is anticipated to boost market growth over the forecast period.
Bubble Tea Market Report Highlights
- The black tea segment held the largest revenue share in 2022 and is expected to maintain its dominance over the forecast period owing to its natural flavor
- Green product is anticipated to be the fastest-growing segment from 2023 to 2030 owing to their various health benefits and popularityas a healthy drink
- The fruit flavor was the largest product segment in 2022 and is expected to maintain dominance over the forecast period. There is a wide variety of fruit flavors, such as strawberry, mango, passion fruit, pineapple, cantaloupe, watermelon, avocado, coconut, grape, lychee, peach, honeydew, kiwi, and banana, available in the market
- Asia Pacific was the largest region in 2022. A strong consumer base in countries including China, Thailand, and Taiwan is expected to retain the region’s dominance throughout the forecast period
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Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. Flavor Outlook
2.4. Regional Outlook
Chapter 3. Bubble Tea Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Bubble Tea Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Type Adoption
4.4. Observations & Recommendations
Chapter 5. Bubble Tea Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2022 & 2030
5.2. Black Tea
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Green Tea
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Oolong Tea
5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.5. White Tea
5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Bubble Tea Market: Flavor Estimates & Trend Analysis
6.1. Flavor Movement Analysis & Market Share, 2022 & 2030
6.2. Fruit
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Taro
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.4. Strawberry
6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.5. Classic
6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.6. Coffee
6.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.7. Other
6.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Bubble Tea Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2022 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.2.5. Canada
7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.5.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.2.6. Mexico
7.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.3.7. Italy
7.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.7.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.3.8. Spain
7.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.8.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.4.6. Japan
7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.4.7. Australia
7.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.7.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.4.8. Taiwan
7.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.8.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.6.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.6.4.3. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2022
Chapter 9. Company Profiles
9.1. Bobabox Ltd.
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Bubble Tea House Company
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Fokus, Inc.
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Gong Cha
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. ChaTime
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Lollicup USA, Inc.
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Bubble Tea Supply, Inc.
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. T Bun International
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Ten Ren's Tea Time
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Troika JC
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Bubble tea market - key market driver analysis
2. Bubble tea market - key market restraint analysis
3. Global black tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
4. Global green tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
5. Global oolong tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
6. Global white tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
7. Global fruit market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
8. Global taro market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
9. Global strawberry market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
10. Global classic market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
11. Global coffee market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
12. Global other market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
13. Global bubble tea market estimates and forecast, by region 2017 - 2030 (USD Million)
14. Global bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
15. Global bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
16. North America bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
17. North America bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
18. North America bubble Tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
19. U.S. bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
20. U.S. bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
21. U.S. bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
22. Canada bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
23. Canada bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
24. Canada bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
25. Mexico bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
26. Mexico bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
27. Mexico bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
28. Europe bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
29. Europe bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
30. Europe bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
31. U.K. bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
32. U.K. bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
33. U.K. bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
34. Germany bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
35. Germany bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
36. Germany bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
37. France bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
38. France bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
39. France bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
40. Italy bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
41. Italy bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
42. Italy bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
43. Spain bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
44. Spain bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
45. Spain bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
46. Asia Pacific bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
47. Asia Pacific bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
48. Asia Pacific bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
49. China bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
50. China bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
51. China bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
52. India bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
53. India bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
54. India bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
55. Japan bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
56. Japan bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
57. Japan bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
58. Australia bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
59. Australia bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
60. Australia bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
61. Taiwan bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
62. Taiwan bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
63. Taiwan bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
64. Central & South America bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
65. Central & South America bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
66. Central & South America bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
67. Brazil bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
68. Brazil bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
69. Brazil bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
70. Middle East & Africa bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
71. Middle East & Africa bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
72. Middle East & Africa bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
73. South Africa bubble tea market estimates and forecast, 2017 - 2030 (USD Million)
74. South Africa bubble tea market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
75. South Africa bubble tea market revenue estimates and forecast by flavor, 2017 - 2030 (USD Million)
76. Vendor landscape
List of Figures
1. Bubble tea market snapshot
2. Bubble tea market segmentation & scope
3. Bubble tea market penetration & growth prospect mapping
4. Bubble tea market value chain analysis
5. Bubble tea market dynamics
6. Bubble tea market porter's analysis
7. Bubble tea market: type movement analysis
8. Bubble tea market: flavor movement analysis
9. Bubble tea market: regional movement analysis
Companies Mentioned
- Bobabox Ltd.
- Bubble Tea House Company
- Fokus, Inc.
- Gong Cha
- ChaTime
- Lollicup USA, Inc.
- Bubble Tea Supply, Inc.
- T Bun International
- Ten Ren's Tea Time
- Troika JC
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | March 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 2.75 Billion |
| Forecasted Market Value ( USD | $ 5.42 Billion |
| Compound Annual Growth Rate | 8.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
