The war in Ukraine exacted a heavy toll on Georgia’s economy with retail prices spiking in 2022. Close trade links with Russia and Georgia’s status as an emerging economy have also exerted pressure on the country’s currency, with depreciation also feeding into inflationary pressures through higher import prices. Georgia is very reliant on imports that account for over half of GDP. The inflation rate reached a high of 13.3% in May 2022, before coming down to 11.
The analyst's Retail in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
The analyst's Retail in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product Coverage:
Retail E-Commerce, Retail Offline.Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
RETAIL IN GEORGIAEXECUTIVE SUMMARY
- Retail in 2022: The big picture
- Informal retail
- What next for retail?
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 3 Sales in Retail Offline by Channel: Value 2017-2022
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 5 Retail Offline Outlets by Channel: Units 2017-2022
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 7 Retail GBO Company Shares: % Value 2018-2022
- Table 8 Retail GBN Brand Shares: % Value 2019-2022
- Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Grocery retailing posts solid value growth amid high inflation
- Traditional outlets face strong competition from modern grocery
- Modern grocery retailers boosted by performance of convenience stores
- Modern grocery development entices shoppers
- Traditional grocery retailers lose ground but remain key for locals and tourists
- Economic development will shape future growth
- Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
- Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
- Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Non-grocery retailers benefit from return to in-store shopping
- Apparel and footwear specialists witness further rebound
- Health and beauty specialists enjoy robust growth
- Broadly positive economy to support growth in non-grocery retailing
- Non-grocery retail stores will evolve
- Tourism plays an important role in non-grocery retailing
- Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
- Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Direct selling faces growing competition from e-commerce
- Limited players in competitive landscape
- Oriflame Georgia gains retail share as it moves into consumer health products
- Pace of value growth to slow over forecast period
- Russian retailer Siberian Health enters Georgia
- No signs of direct selling expanding beyond beauty and personal care over the forecast period
- Table 46 Direct Selling by Product: Value 2017-2022
- Table 47 Direct Selling by Product: % Value Growth 2017-2022
- Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
- Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
- Table 50 Direct Selling Forecasts by Product: Value 2022-2027
- Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- E-commerce growth remains robust bolstered by higher inflation
- Appreciation of local currency spurs cross-border online purchases
- Internet access and tech-savvy shoppers expand in Georgia
- E-commerce faces promising growth
- Gaps in e-commerce development for some local brands
- Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth
- Table 52 Retail E-Commerce by Product: Value 2017-2022
- Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
- Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
