The global heat not burn (HNB) tobacco market size reached US$ 21.5 billion in 2023. The market is projected to reach US$ 162.8 billion by 2032, exhibiting a growth rate (CAGR) of 25.2% during 2023-2032. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.
Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.
Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.
Heat Not Burn (HNB) Tobacco Market Trends
At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.Key Market Segmentation:
The report provides an analysis of the key trends in each segment of the global heat not burn (HNB) tobacco market, along with forecasts at the global, regional, and country levels from 2023-2032. The report has categorized the market based on product and distribution channel.Product Insights:
- Devices
- Direct/Indirect Heating
- Hybrid/Infused
- Consumables
- Tobacco Capsules and Cartridges
- Tobacco Sticks
Distribution Channel Insights:
- Offline Stores
- Convenience Stores
- Tobacco Shops
- Grocery Shops
- Drug Shops
- Others
- Online Stores
Regional Insights:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc.Key Questions Answered in This Report:
- How has the global heat not burn (HNB) tobacco market performed so far, and how will it perform in the coming years?
- What are the drivers, restraints, and opportunities in the global heat not burn (HNB) tobacco market?
- What is the impact of each driver, restraint, and opportunity on the global heat not burn (HNB) tobacco market?
- What are the key regional markets?
- Which countries represent the most attractive heat not burn (HNB) tobacco market?
- What is the breakup of the market based on the product?
- Which is the most attractive product in the heat not burn (HNB) tobacco market?
- What is the breakup of the market based on the distribution channel?
- Which is the most attractive distribution channel in the heat not burn (HNB) tobacco market?
- What is the competitive structure of the global heat not burn (HNB) tobacco market?
- Who are the key players/companies in the global heat not burn (HNB) tobacco market?
Table of Contents
1 Preface3 Executive Summary10 Value Chain Analysis12 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Heat Not Burn (HNB) Tobacco Market
6 Market Breakup by Product
7 Market Breakup by Distribution Channel
8 Market Breakup by Region
9 Drivers, Restraints, and Opportunities
11 Porters Five Forces Analysis
13 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- British American Tobacco plc
- HiTaste
- Imperial Brands PLC
- Japan Tobacco Inc.
- Philip Morris International Inc.
- Shenzhen Royal Tobacco Industrial Limited
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 144 |
| Published | January 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 21.5 Billion |
| Forecasted Market Value ( USD | $ 162.8 Billion |
| Compound Annual Growth Rate | 25.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 6 |
