Contents:

Emerging Food and Drinks Markets Executive Summary Country rankings Central and Eastern Europe Asia-Pacific Middle East and Africa Latin America Conclusions Chapter 1 Introduction The aim of this report The structure of the report Definitions and methodology The metrics Clarification of specific metrics Methodology for the scoring system Chapter 2 Country rankings Summary Introduction Final country rankings The high-scorers Market intensity and size Market growth and infrastructure Population, per capita spend and social structures Room for improvement Future opportunities Country groupings Market maturity and attractiveness Market size versus per capita spend on food and drinks Growth of the food and drinks market versus per capita spend on food and drinks Growth of the food and drinks market versus market intensity Per capita spend on food and drinks vs. social structures Per capita spend: comparing emerging markets with developed Comparing overall risks and rewards China, Russia and India The remaining countries Conclusions Chapter 3 Central and Eastern Europe Summary Introduction Key regional rankings Regional rankings and metric scores Regional market drivers Country focus: Russia Russia’s metric scores Country market drivers Category specific analysis Bakery and cereals Dairy Savory snacks Soft drinks Russia and food and drinks trends Health Convenience Indulgence Ethical Conclusions Chapter 4 Asia-Pacific Summary Introduction Key regional rankings Regional rankings and metric scores Regional market drivers Country focus: China China’s metric scores Country market drivers Regulatory issues Food safety concerns Category specific analysis Bakery and cereals Dairy Savory snacks Soft drinks China and food and drinks trends Health Convenience and indulgence Ethical Conclusions Country focus: India India’s metric scores Country market drivers Category specific analysis Bakery and cereals Dairy Savory snacks Soft drinks India and food and drinks trends Health Convenience Indulgent Ethical Conclusions Chapter 5 Middle East and Africa Summary Introduction Key regional rankings Regional ranks and metric scores Regional market drivers Country focus: United Arab Emirates UAE’s metric scores Country market drivers Category specific analysis Bakery and cereals Dairy Savory snacks Soft drinks UAE and food and drinks trends Health Convenience Indulgence Ethical Conclusions Chapter 6 Latin America Summary Introduction Key regional rankings Regional rankings and metric scores Regional market drivers Country focus: Brazil Brazil’s metric scores Country market drivers Category specific analysis Bakery and cereals Dairy Savory snacks Soft drinks Brazil and food and drinks trends Health Convenience Indulgence Ethical Conclusions Chapter 7 Conclusions Summary Introduction Country rankings Market attractiveness Risk versus reward Category specific analysis Bakery and cereals Dairy Savory snacks Soft drinks Key trends Health Convenience Indulgent Ethical Glossary Index List of Figures Figure 2.1: Market size versus per capita spend on food and drinks, $, 2007 Figure 2.2: Growth versus per capita spend on food and drinks, $, 2003-2007 Figure 2.3: Growth of the food and drinks market versus market intensity Figure 2.4: Per capita spend on food and drinks versus social structures, 2007 Figure 2.5: Overall scores and per capita spend compared with the average per capita spend in developed countries Figure 2.6: Per capita share of spend on food and drinks compared to developed markets Figure 2.7: Risk versus reward Figure 3.8: Overview of regional scores – Central and Eastern Europe Figure 3.9: Overview of metric scores – Russia Figure 3.10: Market size and growth of the bakery and cereals market in Russia, $m, 2003-2007 Figure 3.11: Market size and growth of the dairy market in Russia, $m, 2003-2007 Figure 3.12: Unimilk’s Tyoma Baby Yogurt Figure 3.13: Market size and growth of the savory snacks market in Russia, $m, 2003-2007 Figure 3.14: Bridgetown Foods’ PRO-chipsy Natural Potato Chips Figure 3.15: PepsiCo soft drink launches – exotic flavors Figure 3.16: Market size and growth of the soft drinks market in Russia, $m, 2003-2007 Figure 3.17: BioJ Yoghurt Drink Figure 4.18: Overview of regional scores – Asia-Pacific Figure 4.19: Overview of metric scores – China Figure 4.20: Market size and growth of the bakery and cereals market in China, $m, 2003-2007 Figure 4.21: Market size and growth of the dairy market in China, $m, 2003-2007 Figure 4.22: Nestlé Colorful Beans Milk Ice Cream and Enjoy Ice Cream Figure 4.23: PepsiCo potato chip launches in China: Eastern and Western flavors Figure 4.24: Market size and growth of the savory snacks market in China, $m, 2003-2007 Figure 4.25: Market size and growth of the soft drinks market in China, $m, 2003-2007 Figure 4.26: Coca-Cola soft drink launches in China Figure 4.27: Hapi Butter Style Cookies Figure 4.28: Overview of metric scores – India Figure 4.29: Market size and growth of the bakery and cereals market in India, $m, 2003-2007 Figure 4.30: Market size and growth of the dairy market in India, $m, 2003-2007 Figure 4.31: Amul Kool Koko Chocolate Milk, Amul ProLife Probiotic Wellness Ice Cream and Sugar Free Probiotic Diabetic Delight Figure 4.32: Market size and growth of the savory snacks market in India, $m, 2003-2007 Figure 4.33: Market size and growth of the soft drinks market in India, $m, 2003-2007 Figure 4.34: Minute Maid Pulpy Orange Juice Drink Figure 4.35: Kwikchef Masala Paste Figure 4.36: Omfed Kandhamal Organic Turmeric Powder Figure 5.37: Overview of regional scores – Middle East and Africa Figure 5.38: Overview of metric scores - UAE Figure 5.39: Market size and growth of the bakery and cereals market in UAE, $m, 2003-2007 Figure 5.40: Market size and growth of the dairy market in UAE, $m, 2003-2007 101 Figure 5.41: Al Safi Fresh Laban Figure 5.42: Market size and growth of the savory snacks market in UAE, $m, 2003-2007 Figure 5.43: Market size and growth of the soft drinks market in UAE, $m, 2003-2007 Figure 5.44: Pepsi Mirinda Soft Drink - Vitamin C Figure 5.45: Wellness O2 Wellness Drink Figure 5.46: Andechser Natur Jogurt Mild Figure 6.47: Overview of regional scores – Latin America Figure 6.49: Market size and growth of the bakery and cereals market in Brazil, $m, 2003-2007 Figure 6.50: Market size and growth of the dairy market in Brazil, $m, 2003-2007 Figure 6.51: Nestlé NesVita Iogurte Figure 6.52: Market size and growth of the savory snacks market in Brazil, $m, 2003-2007 Figure 6.53: Elma Chips Fandangos Salgadinho de Milho and Elma Chips Sensacoes Batata Frita Figure 6.54: Market size and growth of the soft drinks market in Brazil, $m, 2003-2007 Figure 6.55: Healthy soft drinks launched in Brazil by Coca-Cola Figure 6.56: Xellent Swiss Vodka List of Tables Table 1.1: List of countries Table 1.2: The metrics and their respective weighting Table 2.3: Final country rankings Table 2.4: Final country rankings cont. Table 3.5: Central and Eastern European countries and their rankings Table 4.6: Asian-Pacific countries and their rankings Table 5.7: Middle East and African countries and their rankings Table 6.8: Latin American countries and their rankings

Companies Mentioned

- Al Safi - Amul - Andechser Natur - BioJ - Bridgetown Foods - Coca-Cola - Elma Chips - Hapi - Kwikchef - Minute Maid - Nestlé - Omfed Kandhamal - PepsiCo - Unimilk - Wellness O2 - Xellent Vodka