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Premium Company Profile: General Mills
Datamonitor, Dec 2007, Pages: 53
Introduction
General Mills seeks to achieve growth and long-term value creation in its operational activities by creating competitive advantages through product innovation and market expansion. General Mills focuses continuously on developing its international operations and growing through strategic acquisitions and alliances.
Scope
Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
General Mills is a major producer of packaged consumer foods. The company distributes its products in more than 100 countries outside the US. The company recorded revenues of $12,442 million in the fiscal year ended May 2007, an increase of 6.2% over 2006. In May 2006, Cereal Partners Worldwide (CPW), the successful joint venture between Nestle and General Mills, acquired the Uncle Tobys ready-to-eat and hot cereal business in Australia in the first quarter ended June to August 2007. This acquisition has moved move CPW into a predominant market share position in the Australian cereal market. In 2008, the group plans to expand its market share through further acquisition and joint ventures. It also intends to continue its focus on cost reduction.
Reasons to Purchase
Access all the important information and analysis on the company in a single report Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to companys adjusted five year financial data along with key ratios and market capitalization
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