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Premium Company Profile: General Mills


Description: Introduction

General Mills seeks to achieve growth and long-term value creation in its operational activities by creating competitive advantages through product innovation and market expansion. General Mills focuses continuously on developing its international operations and growing through strategic acquisitions and alliances.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

General Mills is a major producer of packaged consumer foods. The company distributes its products in more than 100 countries outside the US. The company recorded revenues of $12,442 million in the fiscal year ended May 2007, an increase of 6.2% over 2006. In May 2006, Cereal Partners Worldwide (CPW), the successful joint venture between Nestle and General Mills, acquired the Uncle Tobys ready-to-eat and hot cereal business in Australia in the first quarter ended June to August 2007. This acquisition has moved move CPW into a predominant market share position in the Australian cereal market. In 2008, the group plans to expand its market share through further acquisition and joint ventures. It also intends to continue its focus on cost reduction.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to companys adjusted five year financial data along with key ratios and market capitalization


Contents: Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 9
Company Locations and Subsidiaries 10
Company Financials 11
Overview 11
Revenue by Division 11
Revenue by Geography 11
Products and Services List 13
Major Products and Services List 13
List of Products 13
List of Brands 13
Competitors and strategic business relationships 14
Top Competitors 14
List of Competitors 14
Suppliers and Partners 15
Clients 16
Shareholding Structure 17
Strategy 18
Company Statement 18
Strategy 21
Corporate Social Responsibility 23
SWOT Analysis 27
Overview 27
Strengths 28
Weaknesses 30
Opportunities 31
Threats 33
Value Chain Analysis 35
Overview 35
Raw Material 36
Manufacturing 36
Distribution/ Sales 36
Marketing 36
Key Employees 37
List of Key Employees 37
Key Employee Biographies 39
Financial and Operational Overview 49
Financial Overview 49
Key Industry-specific Ratios 51
Appendix 52
Data Definitions 52
Ask the analyst 52
Our consulting 52
Disclaimer 53


TABLES
Table 1: General Mills - Key Facts 5
Table 2: General Mills - Other Locations and Subsidiaries 10
Table 3: General Mills - Revenue by Division, 2006-2007 ($ Mn) 11
Table 4: General Mills - Revenue by Geography, 2006-2007 ($ Mn) 12
Table 5: General Mills - List of Products 13
Table 6: General Mills - List of Brands 13
Table 7: General Mills - List of Competitors 14
Table 8: General Mills - Key Shareholders 17
Table 9: General Mills - SWOT Analysis Summary 27
Table 10: General Mills - Value Chain Analysis 35
Table 11: General Mills - Key Employees 37
Table 12: General Mills - Financial and Operational Highlights, 2003-2007 ($ Mn) 49
Table 13: General Mills - - Key Industry-specific Ratios, 2003-2007 51
Table 14: General Mills - Data Definitions 52




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