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The Importance of Integrating Government Relations into Corporate Strategic Planning: Video Seminar with Cynthia Berry of Powell Goldstein


Description: The goal of this Video Seminar is to provide lawyers and executives with essential information about how companies can and must integrate government relations into their business strategy. The DVD is viewable on any computer or iPod (that supports video) and features 50 minutes of live video with Cynthia Berry of Powell Goldstein, sharing her knowledge with and experience of corporate strategic planning. The video seminar provides specific resources such as the most important issues, considerations, and challenges surrounding the integration of government relations into a company’s corporate strategic planning and also shares her experiences in dealing with such situations.

Topics covered in the Video Seminar include:
- The basics of government relations
- The steps in integrating government relations with corporate strategy
- The best practices for planning a strategy
- The benefits of integrating government relations
- A case study showing government relations integrated with corporate strategy
- Resources

Samples of the types of questions answered in the video seminar include:
- What information sources should executives be monitoring for meaningful and relevant government relations data?
- What are the current trends in corporate - government relations? Which government bodies (local, state, fed) are getting involved?
- How can the relationship be developed to meet specific strategic goals? What are the strategic elements?
- What are the challenges when trying to develop government relations? How are they identified and overcome?
- What process do companies use to develop back up strategies for when government relationships don’t operate predictably?
- How can integrating government relationships into strategy, benefit the company?
- What are the costs of integrating government relations into most corporate strategies? What are the costs of not integrating?
- What can be gained by considering government relations at each planning opportunity? What are the disadvantages of this approach?

About Cynthia Berry:
Cynthia Berry is Chair of our Advocacy and Government Relations practice and Co-Chair of the Powell Goldstein Political Action Committee. Widely regarded as one of Washingtons top lobbyists, she is a respected advocate before Congress and the Administration on a range of issues, including health care; appropriations; education reform; aviation; telecommunications; and international matters. She routinely advises clients on lobbying disclosure requirements, Foreign Agents Registration Act compliance, election law issues, and government ethics. She represents the interests of Fortune 500 corporations, professional associations, and non-profit organizations. Ms. Berry was appointed by Health and Human Services Secretary Tommy Thompson to the Secretarys Advisory Committee on Genetic Testing and to the Secretarys Advisory Committee on Genetics, Health and Society. She served on the 2005 Presidential Rank Award Review Board, assisting the President of the United States in determining which of the federal governments career Senior Executive Service Members merit the rank of Distinguished Executive. She was appointed by former Governor James Gilmore to the board of directors of the Virginia Birth-Related Neurological Injury Compensation Program for two terms and served as Vice Chair of the Board. Ms. Berry is a frequent featured speaker at association conferences, has been published in The Washington Times, and has appeared on television as a Republican analyst. Ms. Berry served as a speechwriter at both the 2000 and 2004 Republican National Conventions, penning speeches for Senate Majority Leader Bill Frist (R-TN), George P. Bush, family members of 9/11 heroes and NFL Hall of Fame Star Lynn Swann, among others. Notwithstanding her Republican credentials, she has long-standing relationships on both sides of the political aisle and excels in forging alliances between diverse groups and political constituencies.




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