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Retail in South Africa

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    Report

  • 107 Pages
  • February 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 5783132
In 2023, the retail landscape in South Africa remained challenged by the operating environment, translating into slow economic growth, which left unemployment at a relatively high level. As inflation remained above the South African Reserve Bank Target, households were further pressured by rising interest rates, which continued to impact disposable incomes and, subsequently, the ability to spend on discretionary goods and services.

The Retail in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Further acquisitions and diversification emerge as leading retailers deploy greater resources
  • Competition intensifies online as the market normalises
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Christmas
  • Back to School
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 3 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 5 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 21 Retail GBO Company Shares: % Value 2019-2023
  • Table 22 Retail GBN Brand Shares: % Value 2020-2023
  • Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Convenience stores continue to benefit from proximity
  • Reinventing the business model of forecourt retailers in South Africa
  • Shoprite retains lead of convenience stores as it expands its franchise network
PROSPECTS AND OPPORTUNITIES
  • Diversification will continue to boost sales of forecourt retailers
  • Phygital experience will emerge in higher-income areas
  • Franchise model will prevail in convenience stores
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Discounters continue to attract cash-strapped consumers in South Africa
  • Pick 'n' Pay Retailers accelerates rollout of Boxer stores
  • U-Save expands in rural areas as competition intensifies
PROSPECTS AND OPPORTUNITIES
  • Persisting income divide will continue supporting sales through discounters
  • Brand share likely to remain consolidated among leading players
  • Technology will gradually make its way to discounters
CHANNEL DATA
  • Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
  • Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 67 Discounters GBO Company Shares: % Value 2019-2023
  • Table 68 Discounters GBN Brand Shares: % Value 2020-2023
  • Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
  • Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Expansion of hypermarkets remains muted in 2023
  • Digital innovation marked by value propositions
  • Shoprite widens the gap with competitors
PROSPECTS AND OPPORTUNITIES
  • Steady increase in number of outlets as local economy recovers
  • Digitalisation will offer further convenience to hypermarkets
  • Strategic positioning to become an important competitive tool
CHANNEL DATA
  • Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
  • Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
  • Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Supermarket value growth driven by inflationary pressures
  • Pick 'n' Pay Retailers struggles to find a balance
  • Shoprite Holdings consolidates leadership as it expands across income groups
PROSPECTS AND OPPORTUNITIES
  • Supermarkets will benefit from further network expansion
  • Competition set to intensify as restructuring plans settle
  • Improvement in last mile delivery services to become a key differentiating tool
CHANNEL DATA
  • Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 81 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 82 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 83 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Small local grocers remain subject to high inflation
  • Increasing numbers of brands target small local grocers
  • Fintech continues to support the modernisation of the channel
PROSPECTS AND OPPORTUNITIES
  • Small local grocers will continue to expand as unemployment persists
  • The end of exclusive lease agreements will create room for small local grocers
  • Improving socioeconomic conditions will support channel’s modernisation
CHANNEL DATA
  • Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 88 Small Local Grocers GBO Company Shares: % Value 2019-2023
  • Table 89 Small Local Grocers GBN Brand Shares: % Value 2020-2023
  • Table 90 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
  • Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth for apparel and footwear specialists despite challenging operating environment
  • Competition intensifies as the channel becomes increasingly consolidated
  • Rise of Shein places pressure on local operators
PROSPECTS AND OPPORTUNITIES
  • Apparel and footwear sales will benefit from improvement in economic conditions
  • Competition set to further intensify in local market
  • Online consolidation will alleviate pressure from online marketplaces
CHANNEL DATA
  • Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
  • Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
  • Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady sales increase for electronics and appliances specialists despite difficult market conditions
  • Rising number of consumers and businesses embrace Buy Now Pay Later
  • Appliances and electronics specialists face intensifying competition from all fronts
PROSPECTS AND OPPORTUNITIES
  • Sales of electronics and appliances will benefit from better economic conditions
  • Sustainability will continue reshaping the channel’s landscape
  • Diversified offerings will continue to provide a competitive edge
CHANNEL DATA
  • Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
  • Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
  • Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and beauty specialists benefit from revived routines
  • Clicks reinforces leadership as it expands its portfolio
  • Pharmacies welcome ruling on antiretroviral treatment initiatives
PROSPECTS AND OPPORTUNITIES
  • Health and beauty specialists set to post further steady growth
  • Digitalisation will continue to gain traction
  • Brand share likely to remain consolidated amid concerns over new health system
CHANNEL DATA
  • Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 109 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
  • Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
  • Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
  • Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
  • Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
  • Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising interest rate impacts demand for home improvements
  • The Foschini Group continues to gain momentum in home products specialists
  • Woolworths taps into pet stores
PROSPECTS AND OPPORTUNITIES
  • Home products specialists set to benefit from improving economy
  • Competition will continue to intensify in homewares and home furnishing stores
  • Integrated business model to remain at the forefront of players’ strategies
CHANNEL DATA
  • Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 120 Sales in Home Products Specialists by Channel: Value 2018-2023
  • Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
  • Table 122 Home Products Specialists GBO Company Shares: % Value 2019-2023
  • Table 123 Home Products Specialists GBN Brand Shares: % Value 2020-2023
  • Table 124 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
  • Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Woolworths leads department stores despite intensified competition
  • Edgars resumes expansion after changing hands during the pandemic
  • The Crazy Store retains lead in variety stores
PROSPECTS AND OPPORTUNITIES
  • More department stores will embrace the “shoppertainment” trend
  • Variety stores will continue expanding in underserved areas
  • Return of Edgars could reshape competitive landscape
CHANNEL DATA
  • Table 129 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
  • Table 130 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 131 Sales in General Merchandise Stores by Channel: Value 2018-2023
  • Table 132 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
  • Table 133 General Merchandise Stores GBO Company Shares: % Value 2019-2023
  • Table 134 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
  • Table 135 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
  • Table 136 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 137 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 138 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
  • Table 139 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Direct selling sales stabilise but environment remains challenging
  • Avon continues to expand business model in South Africa
  • Tupperware continues to lose ground as customer base shrinks
PROSPECTS AND OPPORTUNITIES
  • Direct selling will likely benefit from improving market conditions
  • Omnichannel will continue to transform business models
  • Innovation will focus on sustainability
CHANNEL DATA
  • Table 140 Direct Selling by Product: Value 2018-2023
  • Table 141 Direct Selling by Product: % Value Growth 2018-2023
  • Table 142 Direct Selling GBO Company Shares: % Value 2019-2023
  • Table 143 Direct Selling GBN Brand Shares: % Value 2020-2023
  • Table 144 Direct Selling Forecasts by Product: Value 2023-2028
  • Table 145 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vending continues to recover from turbulent lockdown restrictions
  • Sales of tobacco products vending continue to decline
  • Niche vending machines continue to emerge
PROSPECTS AND OPPORTUNITIES
  • Tobacco products likely to continue declining as new regulations are imposed
  • Contactless vending will continue to gain traction in South Africa
  • Innovation to focus on wellness and sustainable offerings
CHANNEL DATA
  • Table 146 Vending by Product: Value 2018-2023
  • Table 147 Vending by Product: % Value Growth 2018-2023
  • Table 148 Vending GBO Company Shares: % Value 2019-2023
  • Table 149 Vending GBN Brand Shares: % Value 2020-2023
  • Table 150 Vending Forecasts by Product: Value 2023-2028
  • Table 151 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • E-commerce continues to grow in 2023 despite return to shopping centres
  • Takealot Online retains lead despite challenging environment
  • On-demand grocery delivery gains traction in affluent areas
PROSPECTS AND OPPORTUNITIES
  • Improvements in financial inclusion will continue to drive e-commerce sales
  • More dark stores to emerge as Q-commerce becomes standard
  • Decision by Competition Tribunal could reshape marketplace
CHANNEL DATA
  • Table 152 Retail E-Commerce by Channel: Value 2017-2022
  • Table 153 Retail E-Commerce by Channel: % Value Growth 2017-2022
  • Table 154 Retail E-Commerce by Product: Value 2017-2022
  • Table 155 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 156 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 157 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 158 Forecast Retail E-Commerce by Channel: Value 2022-2027
  • Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
  • Table 160 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027