Europe Glamping Market Size, Share & Trends Analysis Report By Accommodation Type (Cabins & Pods, Tents, Yurts, Treehouses), By Age Group (18-32 years, 33-50 years, 51-65 years, Above 65 years), By Region, And Segment Forecasts, 2023 - 2030

The Europe glamping market size is expected to reach USD 2.17 billion by 2030, expanding at a CAGR of 10.7% from 2023 to 2030. Growing popularity of tourism coupled with consumer willingness to spend on modern amenities while camping is anticipated to fuel the market growth. In addition, growing ethical consumerism and consumer awareness with respect to the new trend of glamping is anticipated to further fuel the demand. Moreover, the increasing popularity of staycations among campers, solo travelers, and families is projected to positively fuel the market growth.

Glamping continues to grow as a market that meets the changing needs of holidaymakers in terms of sustainability, experience, and luxury. This development is offering strong opportunities for hotels. By expanding a hotel with glamping tents, hotel owners are creating more capacity and additional income at lower costs, likely favoring the growth of the market. For instance, in May 2021. The Hoxton, a U.K.-based boutique hotel, launched Camp Hox, a series of curated camper van experiences across Europe.

Tents are expected to witness significant market penetration on account of the increasing number of weddings and parties on the beachside. Consumers prefer beach weddings which allow all their guests to camp out on the beach thus making the whole experience enjoyable. Nowadays, corporates also have been hosting beach events which are inclusive of the night-stay in tents thus allowing employees to witness the exotic view. These factors are expected to have a positive impact on tent glamping over the forecast period.

Travelers nowadays have been looking for outdoor experiences that are memorable, luxurious, and close to nature. They are willing to try new things without putting a lot of thought into the cost. Glamping is a balanced combination of all these features. Rising number of consumers looking for outdoor activities and close-to-nature experiences is expected to open new opportunities for the glamping market over the forecast period.

France held the largest market share in 2021 and is estimated to continue to grow over the forecasted period. Major tour operators and online glamping service providers have focused on introducing different accommodation types to attract consumers. This is also supporting the market growth in the region. High interest of consumers of all ages, especially among 18- to 50-year-olds is projected to boost the regional market growth.

Europe Glamping Market Report Highlights

• The cabins & pods segment dominated the accommodation type category owing to their safety features and availability of ample amenities, such as lockable windows and doors, kitchen and living space, and bathrooms
• The 18-32 years segment had a greater proportion of the market share in the age group category. The growth is majorly driven by a rising trend of camping. The influence of social media and internet, and high awareness among young users
• France formed a majority in 2022 owing to the presence of high number of travel enthusiasts and campers

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