Learn how to best set up your GA4 account and embrace the new features and functionality.
There is a lot of valuable information within the Analytics data to help you gain insights and make business decisions. Google® expert Peter Platt, from Accountable Digital, LLC, will help you learn what is really important and what is nice to know. Learn how to hold your digital strategy accountable to your business goals by measuring the most important metrics for your business. Whether you want to boost sales, find more visitors, or improve your mobile app, Google® Analytics has the answers and insights you need to improve your business.
Learning Objectives
- You will be able to describe the benefits of Google Analytics 4.
- You will be able to discuss how to best set up your GA4 account.
- You will be able to explain how to use Analytics data to gain insights and make business decisions.
- You will be able to identify where to find the data you were used to seeing in Universal Analytics.
Agenda
What Is GA4? What Are the Benefits? What Can You See?
Implementation Best Practices
- Gtag/Google® Tag Manager
- Data Storage
Where to Find the Data You’re Used to Seeing
- Customizing Your Views
Added Features in GA4
Insights and Explorations
Speakers
Peter Platt,
Accountable Digital, LLC- President, Accountable Digital, LLC
- 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s
- His experience brings together a unique combination of business development, account management, technology, and strategic planning skills
- Provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years ([external url]>
- Developed the first [external url] web site (while at Saatchi & Saatchi)
- Purchased banner ads/microsite on hotwired.com for Eastman Kodak
- One of the first 100 people certified in Google® AdWords
- Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC)
Who Should Attend
This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, sales and marketing professionals, accountants, and directors.
