- Language: English
- 381 Pages
- Published: October 2012
- Region: Global
Premium Global Youth Culture Subscription
- Published: December 2013
- Region: Global
- Label Networks
Premium Global Youth Culture Subscription 2008 Includes Label Networks' Primary Data, Analysis, Trending Editorial, Images, Forecasts Covering the Global Youth Culture
Label Networks' Premium Global Youth Culture Subscription is among the most highly sought-after youth culture marketing intelligence + research program in the world. Why? As more brands are discovering, it is youth markets that are clearly at the top of the creative trend pyramid. They are the inherent trend-leaders pushing forward the speed of change in Technology, Fashion, Music, Sports and Communication. The majority of trends are, in essence, a trickle-effect based on global youth culture, coming from the bottom-up—the streets, motivated by utilitarian means, and need for expression--rather than being dictated from the top-down. As more brands are discovering, increased consumer control has levelled the playing field and is changing the way companies need to do business. Our research answers such vital new questions and inspires new thinking.
However, it also takes looking at things globally to know what's really going on. As technology and communication patterns push boundaries across borders, trends move faster, and are influenced from other cultures. Brands today not only need to have research + intelligence about specific local and regional areas, but also from a global perspective in terms of future forecasting. And as more brands move towards becoming “lifestyle” brands, meaning positioning into a variety of different aspects of a person's life and for a longer life-cycle, such youth culture research information is increasingly vital for future success.
Just add up the spending power of 13-25-year-olds: $165 billion in North America; $68 billion in the UK, France, Italy, Spain, and Germany; $72 billion in Japan; and in China, which has an overall national spending power of $3.3 trillion, makes the youth marketplace one of the most vital new target market for global industries.
Inside the Label Networks' Premium Subscription are primary consumer research results derived from talking to thousands of young people across North America, Europe, Japan, and China, plus additional cities and cultural hotspots that emerge as trends changes throughout the course of a year. By reaching into the broadest and most diverse regions, our consumer research results are as authentic, fresh, and as street-level as possible. The research + intelligence not only gives in-depth information about specific topics effecting the youth culture landscape, but also provides the basis for feed-forward ideas such as where things are headed and why across cultures. This is one reason why even most intuitive insider brands, who base decisions primarily on instinct, also subscribe—to help push instinct forward.
Within the Premium Global Youth Culture Subscription 2008, Subscribers Receive the Following Components:
Macro Trends detailing high-level trends that are changing the landscape of the marketplace, including where these trends are coming from, and why, and where they're headed for a quick snapshot of key findings
Historical Data Comparisons going back to past primary results in some cases from the start of Label Networks in 2000 to quantify the waves of change + where new opportunities are headed—No one else provides this sort of information
Charts+ Graphs that are actionable, detailed, colorful, based on the overall research results within each topic –excellent for creating business reports + Powerpoints
Cross-Cultural Comparisons: As the only producers of research + intelligence across North America, Europe, Japan, China, + other locations, our results provide comparisons across cultures, measuring the changing tides + sources of inspiration of trends in fashion, sneaker culture, music, technology, communication, entertainment, action sports and sports, religious influences, events, future concerns, psychodemographics, among other things
Analysis + Stories Posted 4-5 Times per Week + Provided in a Weekly “Label Lab” Newsletter: Fresh from our global field research network and reporters are highlights of what's been posted for the week covering the most topical and timely aspects of global youth culture news
Video Interviews: Label Networks TV (LNTV) produces 3-5 minute tightly edited + cutting-edge videos with interviews of top new streetwear designers, graffiti artists, musicians, + industry leaders to provide subscribers with even greater insight and inspiration. To date LNTV has produced 87 videos with 300,000 viewer impressions globally.
Your Subscription also Includes:
Spring + Fall “Global Youth Culture Trend Reports”
For readers or businesses that need more detailed in-depth lifestyle Reports on Global Youth Culture, Label Networks offers Bi-Annual Reports in downloadable PDF + MS Powerpoint formats for easy-access + usage in planning + presentations to inspire + inform future business planning + strategies.
These Reports represent the latest trends, future forecasting, and include many of the topics listed previously, plus comparisons regionally + globally.
Our Reports are highly effective, clean, colorful with fresh images, backed by science with the most pertinent charts + graphs from our on-going consumer research.
The mixture of Quantitative Statistics + Analysis, plus Qualitative Editorial Summaries, Images, + Stories make our Reports valuable—even over time as many brands continue to refer to the results + concepts presented. SHOW LESS READ MORE >
The Premium Global Youth Culture Subscription 2008 covers the following categories throughout the year:
Demographics: Topline, by gender, age, cultures
Fashion Influences + Shopping
Fashion Brand Preferences + Influences
Fashion: Special Reports on Denim
Fashion: Special Reports on T-shirts
Footwear including Sneaker Culture Trends
Accessories: Backpacks, Sunglasses, Watches, + More
Spending Patterns—Monthly Averages, Fashion, Footwear, Electronics, + More
Music Preferences, Emerging Subcultures, Trends
Electronics + Technology—Major Influences in Youth Culture Come from these Topics, which are covered in depth
Action Sports—Surf, Skateboarding, Snowboarding, Moto-X, BMX
Team Sports—All the Majors
Individual Sports—Dance, Martial Arts, Climbing
TV Preferences, Viewing Habits
Magazines Preferences, Impact, MangaMovies Preferences, Top Actors
Time Spent + Interests
Video Gaming Culture
Cell Phone Culture + Communication—Texting, IM, WOM
Automotive + Car Culture
Food + Beverages
General Lifestyle Internet + New Media, MySpace, YouTube
Brands mentioned in previous issues include:
Famous Stars & Straps
Top stores we have information on include:
Most mainstream malls in North America
Action sports stores such as Zumiez, Pacific Sunwear
Top Electronics and Cell phone brands that we have data on include:
Top cell phone brands in Western Europe, Japan, and China