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Premium Global Youth Culture Subscription

  • Published: April 2014
  • Region: Global
  • Label Networks

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Premium Global Youth Culture Subscription 2008 Includes Label Networks' Primary Data, Analysis, Trending Editorial, Images, Forecasts Covering the Global Youth Culture

Label Networks' Premium Global Youth Culture Subscription is among the most highly sought-after youth culture marketing intelligence + research program in the world. Why? As more brands are discovering, it is youth markets that are clearly at the top of the creative trend pyramid. They are the inherent trend-leaders pushing forward the speed of change in Technology, Fashion, Music, Sports and Communication. The majority of trends are, in essence, a trickle-effect based on global youth culture, coming from the bottom-up—the streets, motivated by utilitarian means, and need for expression--rather than being dictated from the top-down. As more brands are discovering, increased consumer control has levelled the playing field and is changing the way companies need to do business. Our research answers such vital new questions and inspires new thinking.

However, it also takes looking at things globally to know what's really going on. As technology and communication patterns push boundaries across borders, READ MORE >

The Premium Global Youth Culture Subscription 2008 covers the following categories throughout the year:
Demographics: Topline, by gender, age, cultures
Fashion Influences + Shopping
Fashion Brand Preferences + Influences
Fashion: Special Reports on Denim
Fashion: Special Reports on T-shirts
Fashion: Shorts
Footwear including Sneaker Culture Trends
Accessories: Backpacks, Sunglasses, Watches, + More
Spending Patterns—Monthly Averages, Fashion, Footwear, Electronics, + More
Music Preferences, Emerging Subcultures, Trends
Electronics + Technology—Major Influences in Youth Culture Come from these Topics, which are covered in depth
Action Sports—Surf, Skateboarding, Snowboarding, Moto-X, BMX
Team Sports—All the Majors
Individual Sports—Dance, Martial Arts, Climbing
TV Preferences, Viewing Habits
Magazines Preferences, Impact, MangaMovies Preferences, Top Actors
Time Spent + Interests
Video Gaming Culture
Cell Phone Culture + Communication—Texting, IM, WOM
Automotive + Car Culture
Food + Beverages
General Lifestyle Internet + New Media, MySpace, YouTube
Future Concerns

Brands mentioned in previous issues include:
American Apparel
H&M
Uniqlo
Levi Strauss
Nike
Quiksilver
Volcom
Adidas
Vans
Carhartt
Dickies
Etnies
Ralph Lauren
The Gap
Tommy Hilfiger
Rocawear
DC Shoes
Sole Technology
Pele Jeans
Pepe
LaCoste
Fred Perry
Famous Stars & Straps

Top stores we have information on include:
Footlocker
Most mainstream malls in North America
Urban Outfitters
Nike stores
American Apparel
Nordstroms
Macy's
Action sports stores such as Zumiez, Pacific Sunwear

Top Electronics and Cell phone brands that we have data on include:
Nokia
Motorola
iPod
Apple Computer
Samsung
iPhone
Sidekick
T-Mobile
Verizon Wireless
Top cell phone brands in Western Europe, Japan, and China

Note: Product cover images may vary from those shown

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