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Streaming Media Advertising: Spending Analysis by Avail, Brand and Content Category Product Image

Streaming Media Advertising: Spending Analysis by Avail, Brand and Content Category

  • Published: June 2007
  • Region: Global
  • 285 Pages
  • AccuStream iMedia Research

FEATURED COMPANIES

  • Doubleclick/Klipmart
  • Eyeblaster
  • Eyewonder
  • Feedroom
  • IGA Worldwide
  • Origin Digital
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This research report breaks down revenue components driving growth in the market for the period 2003 - 2008 by video category (including UGV) and Internet music radio. Analysis in the report details sell out percent, prices and quantifies pre roll video avails, as well as in stream video, audio gateways, audio in stream, embedded ad units, in game video impressions, CPC and more by year. There are also dozens of detailed question and answer profiles with the major syndication platforms, video application providers, sites, networks, channels, music radio broadcasters, UGV ad networks, audio and video rep firms and more.

Top line report findings and analysis:

- The market size for both streaming audio and video advertising is estimated at $990.3 million in 2006, up 128% over $433 million billed in 2005 (see data graphic below)
- The market is forecast to grow by 40% in 2007 to $1.38 billion
- Internet radio gross ad billings are forecast to reach $66.4 million in 2007, up by 60% over 2006
- Pre roll is forecast to make up 26.7% of gross video ad spend in 2007 (not including pre roll or interstitial units sold against long form content), and 28.5% in 2008
- By READ MORE >

EXECUTIVE SUMMARY
Market Overview and Dynamic Demand Points
Streaming Audio and Video Gross Ad Billings: 2003-2008
Streaming Video Gross Ad Billings: 2003-2008
Internet Radio Gross Ad Billings: 2003-2008
Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand

SECTION ONE
Introduction to Streaming Media Advertising: Market Performance 2003 - 2008
Stream-Based Media Buying on the Ascent, with Placement and Sales Initiatives Relying on Broadcast Media Antecedents
Cross Platform Media Buys Generate Interest and Ad Coin
CDNs and Hosting Networks are also Ad Sales and Serving Networks
Market Overview and Dynamic Demand Points 2006 and 2007
Flash is Becoming A Preferred Format for Advertising
Expanded Ad Verticals are Now Buying Regularly
Slow Roll in 2001 - 2003, Followed by A Steady 5-Year Upward Demand Climb from 2004 - 2008
Internet Music Radio: Advertiser Support is Growing for Major Brands, But it's Still an Under Exploited Market
Video Market Dynamics: in 2006 and 2007 Awareness is Stimulating Demand, Increasing in Inventory While Aligning Agency Creative and Audience
Video Streams Served: 1998 - 2010
Total Video Streams Served Per Unique User: By Site And Month 2001-2006
Broadband Video Consumption Patterns: Streams To Unique User Comparison:2001 - 2006
Streaming/Progressive Download Ad Definitions 2003 - 2007
Terminology Used in This Report
The Online Formula
Internet Music Radio and Audio Advertising Overview
Radio Online is Similar to Radio Offline, with Customization and Personalization Features That Expands Listener Choice and Advertising Options
Insertion Frequency From 25% - 50% That Of Over-The-Air Broadcasters
Streaming/Progressive Download Video Advertising Overview
Video is Attracting Buyers Across Multiple Content Segments, Including Professional and UGV Content Categories
Streaming Media Advertising: Execution is More Consistent on Major Branded Sites

SECTION TWO
Video and Audio Market Analysis: 2003 - 2008
Streaming Audio and Video Gross Ad Billings: 2003-2008
Streaming Video Gross Ad Billings: 2003-2008
Internet Radio Gross Ad Billings: 2003-2008
Streaming Audio And Video Gross Ad Billings: 2003 - 2008
Avails and Revenue Analysis
Internet Radio
Internet Music Radio
Internet Music Radio Inventory Sell Out Rates: Total Available Market
Comparative Market Analysis: Hybrid Terrestrial and Online Ad Sales Comparison
Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004-2007
Market Maturity Pro Forma: Terrestrial and Online Radio Reach Metrics and Real Versus Implied Comparables of Online Ad Sales Value
Market Maturity Comparative Analysis: Pro Forma
Internet Music Radio Market Statistics, Metrics and Usage Trends
Total Tuning Hour Comparison: 2004 - 2006
Internet Music Radio 2006: ATH Yearly Ranking and Total Hours Delivered
Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks January 2002-December 2006 46
Streaming Video
Streaming Video Gross Ad Billings: 2003-2008
Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008
Pre Roll and Embedded Market Value Comparison-In $ Mil
Pre Roll And Embedded Gross Ad Billings: 2005 - 2008
Video Avail Format Share
Video Avail Format Share: 2007 - 2008
Streaming/Progressive Download Video 2004-2008
CPMs by Avail Type: 2007
CPM Comparison: 2007
CPM Ranges by Site and Network: 2006
Streaming/Progressive Download Video Inventory and CPMs 5

SECTION THREE
Broadband Pre Roll Market Size: 2001 - 2007
Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand 2007
Pre Roll Inventory Analysis: January - April 2007
Total Free or Ad Supported Streams: January - April 2007
Total Free and Ad Supported Video Streams: Jan - Apr 2006
Steady Growth in Pre Roll Inventory; Triple-Digit Increase in '07
1st Q. Pre Roll Video Stream Inventory: 2001 - 2007
Ad Supported Streams with Pre Roll Inventory
Average 1st Quarter Video Streams with Pre Roll Ad Inventory: 2001 - 2007
Ad Supported Video Streams: January - April 2007
Pre Roll Inventory Analysis 2007: by Aggregated Brand
Pre Roll Gross Ad Billings Summary: 2007 Annual Estimates
Total Streams and Inventory by Brand

SECTION FOUR
Q & A Discussions
Site, Brand, Syndication, Content Segment and Video Application Positioning
Adapt.TV
Streaming Ad Serving Networks
UGV Segment
Blue Lithium Network
Videoegg
Streaming Syndication and Advertising Platforms
Professional Content
Brightcove
Maven Networks
Roo Media Networks
The Platform
Whiteblox
Embedded Video Advertising Solutions Providers
Doubleclick/Klipmart
Eyeblaster
Eyewonder
Pointroll
Streaming Advertising Rep Firms
Remnant Avails
Advertising.com Video Network
Tremor Media
Internet Music Radio
Bid4spots
Liquid Compass
Net Radio Sales
Broadband Video
Broadband Enterprises
Hybrid Bandwidth, Hosting and Ad Serving Providers
Feedroom
Origin Digital
Internet Music Radio Sites and Networks
Clear Channel Online
.977.com/977music
Live365.com
Pandora
Radioio 2
Broadband Video Sites and Networks 2
Professional Content
Associated Press Video Network
CBS Digital
ESPN.com
Liketelevision.com
Nascar.com
National Geographic.com
NBC Universal
Real Networks
TVguide Online
World Wrestling Entertainment
UGV Sites and Networks
Heavy.com
Stupidvideos.com
In Game Video Solution Providers
IGA Worldwide

SECTION FIVE
Broadband Video Has Matured Into A Viable and Distinct Content Platform , with Flexible Yet Powerful Service and Solution Channels
Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 Through 2010
Broadband Video Content Category and Gross Ad Billings Analysis: 2006
Streaming Video Gross Ad Billings: Percent Share by Content Category 2006
Broadband Video Content Category and Gross Ad Billings Analysis: 2007
Streaming Video Gross Ad Billings: Percent Share by Content Category 2007
Broadband Video Content Category and Gross Ad Billings Analysis: 2008
Broadband Video Content Category and Gross Ad Billings Analysis: 2007
Video Streams Served by Content Category

STREAMING MEDIA ADVERTISING 2003 - 2008: SPENDING ANALYSIS BY AVAIL, BRAND AND CONTENT CATEGORY

Streaming media (audio and video) advertising is forecast at $1.37 billion in 2007, up 38% over 2006, according to the latest industry wide analysis report.

The research report, Streaming Media Advertising 2003 - 2008: Market Spend by Avail, Brand and Content Category, breaks down the multiple revenue components driving growth for the period 2003 - 2008, both by video category (including UGV) and Internet music radio.

The research report rates, prices and quantifies avails, including pre roll video, in stream video, audio gateways, audio in stream, embedded ad units, in game video impressions, CPC and more by year.

The author estimates 2.1 - 2.7 billion streams/progressive download views per month inside professional, ad supported or free content areas (excluding UGV) sold against inventory averaging 1.4 - 1.6 billion pre roll avails.

Pre roll is forecast to make up 26.7% of gross video ad spend in 2007 (excluding pre roll or interstitial units sold against long-form content), and 28.5% in 2008.

By contrast, embedded or in-page placements make up an estimated 58.8% of gross billings in 2007, and forecast at 55.9% in 2008.

Based on demand indicators, including high sell out rates, rich CPMs and trained cross-platform sales teams, inventory sold against long-form TV shows published by major networks will grow substantially over the next few years.

In game video ads are forecast to grow faster than the overall market. UGV is expected to generate noteworthy ad dollars, particularly from embedded video placements, but continued hesitation on the part of brands and agencies to tackle the chaos of the category suggests incremental steps toward mainstream exploitation.

CPC (cost per interactive click) applications which enable screen over lays and or crawls are being deployed and finding some traction, and could become regular features on larger aggregated catalog sites such as Amazon.com, music video sites and premium content sites published by the networks.

The report presents detailed question and answer sessions and profiles with syndication platforms, video application providers, sites, networks, music radio broadcasters, UGV ad networks, audio and video rep firms and more.

- Advertising.com Video Network
- Doubleclick/Klipmart
- Eyeblaster
- Eyewonder
- Feedroom
- IGA Worldwide
- Origin Digital
- Pointroll
- Remnant Avails
- Tremor Media

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