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World Event Security Markets
Frost & Sullivan, Dec 2007, Pages: 53


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This Frost & Sullivan research service titled World Event Security Markets primarily covers the major market segments within large sporting event security. The study details how security is implemented within large-scale sporting events, and the needs and opportunities there are within this market. Access Control, surveillance, and detection at Level 1 (Summer Olympics) and Level 2 events (Winter Olympics, Cricket World Cup, FIFA World Cup, and the like) are assessed herein.

Growing Security Threats Propel Market

Society’s increasing openness and freedom is also fostering a growing interdependence, which highlights the need for customized security solutions for large events. There is much that is at stake for all of the parties that are involved at major events. Events that are disrupted or even shut down due to security failures can leave a negative impression about the one who is hosting the event. Therefore, security at the present time has become a high priority of companies, institutions and individuals. This specialized and segmented nature of the market also drives the need for customized security solutions.

However, legacy systems that have already been implemented across stadiums and venues are a major challenge to the growth of the events security market. In many cases, there have been investments within current legacy systems, and this restrains organizations from upgrading to new systems before the end of the life time of the old ones. 'Once an arena or a stadium has already installed physical access control systems, it is unlikely to invest in a new system, or even upgrade an older system, unless the new one is interoperable with the old system,' notes the analyst of this research service. 'In view of this, it is critical that manufacturers create products that have backward compatibility with other systems.'

IP-enabled Systems Driving Surveillance Market

The video surveillance market is increasingly being driven by IP applications, which allow end-users to more successfully integrate and install cameras at a relatively low cost when compared to the analogue versions of surveillance systems. IP-enabled security systems are expected to continue to capture more market share in the future. End-users will maintain their reliance on wireless because the cost of a conventional hardwired systems infrastructure is extremely high. Costs can be lowered if planners who are adding one or more cameras include a network drop as opposed to building an entirely new infrastructure for a fresh hardwired spot.

Going forward, continued trends in integrated approaches will sustain growth and demand in the highly fragmented event security markets. Companies working towards fully integrated products will see higher returns on investment than those that continue to manufacture stand-alone products. 'Security at large events could witness a change if companies take an initiative to implement an integrated approach,' says the analyst. 'As a result of such innovative strategies, consumers will be able to choose their own security package for any particular event.'



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