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Signs of the Future: Opportunities for Printable and Organic Electronics in the Signage Market
NanoMarkets, Jan 2008, Pages: 116
A broad range of new printable and organic electronics technology is on the verge of transforming the signage industry. The new technology will bring lower costs and enable applications such as updateable pricing displays, where hard-to-change paper displays were once used. It will add new visual capabilities to advertising displays providing new tools for advertising agencies and designers. And through the use of flexible substrates, the new printable and organic technology may actually begin to pose a serious challenge to traditional paper displays in many areas.
This report analyzes and forecasts the opportunities in signage that are emerging as the results of technologies such as OLED, e-paper, carbon nanotube and other emission devices, EL lighting and flexible substrates. It describes the advantages of these new technologies in the signage context, but it also examines the challenges -- such as lifetimes for printed electronic signage that has to work outdoors.
The report includes detailed (volume and value) forecasts of the printed and organic electronic signage market, broken out by type of technology (OLED, e-paper, etc.), application (billboards, smart shelving, etc.) and substrate (paper, plastic, etc.) Finally, the report will include strategic profiles of approximately 20 firms whose efforts are driving organic and printable electronics into signage applications.
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