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Envisioning the Survey Interview of the Future
John Wiley and Sons Ltd, Dec 2007, Pages: 298
This book brings together leading researchers in survey methodology and communication technology in order to (1) develop theories of technology-meditated survey response, (2) contribute to a better understanding of the survey response task and how it differs from the tasks for which communication technologies have been developed, and (3) introduce survey methodologists to new communication technologies that might potentially be relevant for data collection. Many of the observations and much of the content is derived from a workshop that took place at the University of Michigan, Institute for Social Research, involving more than two-dozen of the world's leaders in survey techniques.
Author Info:
Frederick G. Conrad, PhD, is Research Associate Professor at the Institute for Social Research located at the University of Michigan and at the Joint Program in Survey Methodology at the University of Maryland.
Michael F. Schober, PhD, is Dean and Professor of Psychology at the New School for Social Research in New York City.
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