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Keep Your Donors : The Guide to Better Communications & Stronger Relationships
John Wiley and Sons Ltd, Dec 2007, Pages: 480
This comprehensive guide to mastering the strategies and tactics that make fundraising communications profitable is authored by two respected leaders in the profession. Filled with numerous examples, case studies, checklists, and other helpful tools, Nonprofit Fundraising Communications: A Practical and Profitable Approach covers topics including:
-Setting the context for philanthropy and fund development.
-Understanding the fundamentals of marketing and communications.
-Respecting the fundamentals of fund development.
-The role of communications in fund development.
-Acquiring clients and nurturing philanthropic relationships.
-Creating a marketing / communications plan.
The book provides a glossary of terms and quotations, resource lists of pertinent books and websites, as well as tools and checklists to help develop strategies, plans and assessments.
Author Info:
Tom Ahern is recognized as one of North America's leading authorities on how to make nonprofit communications consistently effective. He speaks frequently in the United States and Canada on reader psychology, direct mail principles, good (and not very good) graphic design as applied to fundraising and nonprofit branding. He is president of Ahern Communications, Ink, a consultancy specializing in capital campaign materials and other nonprofit communications. Tom's popular e-news provides tips on donor communications. He wrote the first book on donor newsletters, published in 2005, as well as How to Write Fundraising Materials That Raise More Money.
Simone P. Joyaux, ACFRE, is recognized internationally as a 'thought leader' in the philanthropic sector. An expert in fund development, board and organizational development, and strategic planning, Simone is the author of Strategic Fund Development: Building Profitable Relationships That Last. This book has become an industry standard. Simone presents all over the world and is a faculty member in the Master's Program in Philanthropy and Development at Saint Mary's University, Minnesota. She serves regularly on boards, is the founder of the Women's Fund of Rhode Island, and is the former Chair of CFRE International.
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