+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Global Functional Shots Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

  • PDF Icon

    Report

  • 135 Pages
  • February 2024
  • Region: Global
  • Infogence Global Research
  • ID: 5820265

Incorporating personalized nutrition and adaptogenic ingredients is enhancing energy, focus, and overall well-being in convenient, single-serving shots

The Global Functional Shots Market is estimated to be USD 615.48 Mn in 2023 and is expected to reach USD 1103.21 Mn by 2028 growing at a CAGR of 12.38%.

Functional shots refer to non-alcoholic beverages fortified with specific nutrients to provide various health benefits. They are usually available in a wide variety of flavors and are customized to provide the desired quantity of carbohydrates, electrolytes, minerals, vitamins, dietary fibers, and probiotics. Some of the commonly available functional shots include sports and energy drinks, yogurt, enhanced water, fruit juices and ready-to-drink (RTD) teas. They are manufactured using ingredients, such as onion, ginger, black pepper, beetroot, garlic, mushrooms, and seaweed. Regular consumption of functional shots can aid in preventing bowel diseases, diarrhea, and indigestion and improve the immune system.

The global market is primarily driven by the increasing health consciousness among the masses. Furthermore, the rising preference for ready-to-drink (RTD) beverages is also stimulating market growth. With the shifting consumer preference from carbonated beverages towards concentrated nutritional concoctions, there is a significant increase in the demand for functional shots fortified with various natural ingredients. Additionally, various product innovations, such as the launch of vegan and plant-based functional shots in exotic flavors and attractive packaging, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by the product manufacturers through proliferating social media and e-commerce platforms, is are contributing to the growth of the market. Other factors, including the rising expenditure capacities of the consumers, along with extensive research and development (R&D) activities in the field of food engineering, are anticipated to drive the market further.

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, the Middle East & Africa. The Asia Pacific would showcase a substantial growth rate during the forecast period. The growth of the regional market would be boosted by many factors such as a huge younger population, rising disposable income, and increasing awareness about physical wellness in countries like India, China, South Korea, and Japan.

Market Segmentations

  • The Global Functional Shots Market is segmented based on Type, Distribution Channel, and Geography.
  • By Type, the market is classified into Energy, Immunity, and Detox. Energy shots dominates the largest market. This is attributed to many product launches leading to wider penetration among consumers. Furthermore, such products are rich in magnesium and trace minerals. The Electro Restore shot contains apple juice, lemon juice, blue spirulina, Hibernian kelp, organic Ginseng, pink Himalayan Sea salt, and ginger root. It is free of all kinds of additives and sugar.
  • By Distribution Channel, the market is classified into Hypermarkets & Supermarkets, Convenience Stores, and Online. Hypermarkets and supermarkets are traditional distribution channels for functional shots and are expected to continue to dominate the market during the forecast period. These channels offer a wide range of products to consumers and are preferred due to their convenience and accessibility. Online channels, including e-commerce platforms and online grocery stores, are rapidly gaining popularity among consumers. These channels offer the convenience of shopping from home and provide access to a wider range of products, including niche and specialty functional shots, Online channels are expected to grow at the highest CAGR.
  • By Geography, the market is classified into the Americas, Europe, Middle-East & Africa, and Asia-Pacific. America held the largest market share. The region has been experiencing several strategic movements from the manufacturers of functional shots to leverage the market growth boom. In addition, Asia Pacific is expected to register the fastest CAGR. The large millennial population, increasing household income, and growing awareness regarding physical wellness in countries, including China, Japan, India, and South Korea, are expected to drive the regional market.
  • Recent Development
1. Pernod Ricard, a French multinational company, invested nearly USD 22 million to build an RTD canning plant in Arkansas, U.S. to produce a canning line for Jameson Ginger & Lime RTDs - November 2022
2. Hochstadter's, an American spirits-based beverages manufacturing company, launched two new products, Whiskey Sunshine, and Whiskey Buck. Newly launched RTD alcoholic beverages contain 10% ABV per 200ml can - September 2022
3. Kokonut Pacific Solomon Islands Limited (KOSI), a company that manufactures coconut-based products, launched three products, Coconut Kefir, Coconut Yoghurt, and Coconut Niubiks in Australia. Coconut kefir is made from coconut water and probiotic bacteria - September 2022

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are, Arizona Beverages Co. LLC, Evolution Fresh, GURU Organic Energy Corp., Hawaiian OLA, Juice Press, Keurig Dr Pepper Inc.., etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of the Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle East and Africa (Egypt, Israel, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates, and Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Functional Shots Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development, and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The publisher analyses the Global Functional Shots Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Functional Shots Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
  • Excel data sheet for the market size will also be provided with the report.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
  • The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
  • The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

  • A complete analysis of the market, including the parent industry
  • Important market dynamics and trends
  • Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
  • Market segmentation
  • Competitive Analysis: Comparative analysis of competitor
  • Historical, current, and projected size of the market based on value and volume
  • Market size of the US states
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations, and Outlook
4 Market Dynamics
4.1 Impact Analysis
4.2 Drivers
4.2.1 Rising Popularity of Energy Shots and Sports Drinks Among Athletes and Fitness Enthusiasts
4.2.2 The Increasing Demand for Healthy Hydration Products
4.3 Restraints
4.3.1 High Pricing of Functional Shots Compared to Traditional Beverages
4.3.2 Stringent Regulations on the Use of Certain Ingredients, such as Caffeine and Vitamins
4.4 Opportunities
4.4.1 Innovation in Flavors and Ingredients, such as CBD-Infused Shots and Adaptogenic Herbs.
4.4.2 Growing Consumption of Functional Beverages as it is Convenient
4.5 Challenges
4.5.1 Lack of Awareness Among Consumers
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 PESTLE Analysis
5.4 SWOT Analysis
5.5 Impact of COVID-19
5.6 Ansoff Matrix Analysis
6 Global Functional Shots Market, By Type
6.1 Introduction
6.2 Energy
6.3 Immunity
6.4 Detox
7 Global Functional Shots Market, By Distribution Channel
7.1 Introduction
7.2 Hypermarkets & Supermarkets
7.3 Convenience Stores
7.4 Online
8 Americas’ Functional Shots Market
8.1 Introduction
8.2 Argentina
8.3 Brazil
8.4 Canada
8.5 Chile
8.6 Colombia
8.7 Mexico
8.8 Peru
8.9 United States
8.10 Rest of Americas
9 Europe’s Functional Shots Market
9.1 Introduction
9.2 Austria
9.3 Belgium
9.4 Denmark
9.5 Finland
9.6 France
9.7 Germany
9.8 Ireland
9.9 Italy
9.10 Luxemburg
9.11 Netherlands
9.12 Norway
9.13 Poland
9.14 Russia
9.15 Spain
9.16 Sweden
9.17 Switzerland
9.18 United Kingdom
9.19 Rest of Europe
10 Middle East and Africa’s Functional Shots Market
10.1 Introduction
10.2 Egypt
10.3 Israel
10.4 Nigeria
10.5 Qatar
10.6 Saudi Arabia
10.7 South Africa
10.8 United Arab Emirates
10.9 Rest of MEA
11 APAC’s Functional Shots Market
11.1 Introduction
11.2 Australia
11.3 Bangladesh
11.4 China
11.5 India
11.6 Indonesia
11.7 Japan
11.8 Malaysia
11.9 Philippines
11.10 Singapore
11.11 South Korea
11.12 Sri Lanka
11.13 Thailand
11.14 Taiwan
11.15 Rest of Asia-Pacific
12 Competitive Landscape
12.1 Competitive Quadrant
12.2 Market Share Analysis
13 Company Profiles
13.1 Arizona Beverages Co. LLC
13.1.1 Company Overview
13.1.2 Company Snapshot
13.1.3 Product Overview
13.1.4 Business Overview
13.1.5 SWOT Analysis
13.1.6 Recent Developments
13.2 Bai Brands LLC
13.2.1 Company Overview
13.2.2 Company Snapshot
13.2.3 Product Overview
13.2.4 Business Overview
13.2.5 SWOT Analysis
13.2.6 Recent Developments
13.3 Evolution Fresh
13.3.1 Company Overview
13.3.2 Company Snapshot
13.3.3 Product Overview
13.3.4 Business Overview
13.3.5 SWOT Analysis
13.3.6 Recent Developments
13.4 GURU Organic Energy Corp.
13.4.1 Company Overview
13.4.2 Company Snapshot
13.4.3 Product Overview
13.4.4 Business Overview
13.4.5 SWOT Analysis
13.4.6 Recent Developments
13.5 Hain Celestial Group, Inc.
13.5.1 Company Overview
13.5.2 Company Snapshot
13.5.3 Product Overview
13.5.4 Business Overview
13.5.5 SWOT Analysis
13.5.6 Recent Developments
13.6 Hardcell LLC
13.6.1 Company Overview
13.6.2 Company Snapshot
13.6.3 Product Overview
13.6.4 Business Overview
13.6.5 SWOT Analysis
13.6.6 Recent Developments
13.7 Hawaiian OLA
13.7.1 Company Overview
13.7.2 Company Snapshot
13.7.3 Product Overview
13.7.4 Business Overview
13.7.5 SWOT Analysis
13.7.6 Recent Developments
13.8 Juice Press
13.8.1 Company Overview
13.8.2 Company Snapshot
13.8.3 Product Overview
13.8.4 Business Overview
13.8.5 SWOT Analysis
13.8.6 Recent Developments
13.9 Keurig Dr Pepper Inc.
13.9.1 Company Overview
13.9.2 Company Snapshot
13.9.3 Product Overview
13.9.4 Business Overview
13.9.5 SWOT Analysis
13.9.6 Recent Developments
13.10 Kudu Energy LLC
13.10.1 Company Overview
13.10.2 Company Snapshot
13.10.3 Product Overview
13.10.4 Business Overview
13.10.5 SWOT Analysis
13.10.6 Recent Developments
13.11 Kuli Kuli, Inc.
13.11.1 Company Overview
13.11.2 Company Snapshot
13.11.3 Product Overview
13.11.4 Business Overview
13.11.5 SWOT Analysis
13.11.6 Recent Developments
13.12 Living Essentials Marketing LLC
13.12.1 Company Overview
13.12.2 Company Snapshot
13.12.3 Product Overview
13.12.4 Business Overview
13.12.5 SWOT Analysis
13.12.6 Recent Developments
13.13 LXR Biotech, LLC
13.13.1 Company Overview
13.13.2 Company Snapshot
13.13.3 Product Overview
13.13.4 Business Overview
13.13.5 SWOT Analysis
13.13.6 Recent Developments
13.14 Monster Beverage Corp.
13.14.1 Company Overview
13.14.2 Company Snapshot
13.14.3 Product Overview
13.14.4 Business Overview
13.14.5 SWOT Analysis
13.14.6 Recent Developments
13.15 Mood33 LLC
13.15.1 Company Overview
13.15.2 Company Snapshot
13.15.3 Product Overview
13.15.4 Business Overview
13.15.5 SWOT Analysis
13.15.6 Recent Developments
13.16 PepsiCo, Inc.
13.16.1 Company Overview
13.16.2 Company Snapshot
13.16.3 Product Overview
13.16.4 Business Overview
13.16.5 SWOT Analysis
13.16.6 Recent Developments
13.17 Red Bull GmbH
13.17.1 Company Overview
13.17.2 Company Snapshot
13.17.3 Product Overview
13.17.4 Business Overview
13.17.5 SWOT Analysis
13.17.6 Recent Developments
13.18 Suntory Beverage & Food Ltd.
13.18.1 Company Overview
13.18.2 Company Snapshot
13.18.3 Product Overview
13.18.4 Business Overview
13.18.5 SWOT Analysis
13.18.6 Recent Developments
13.19 The Coca-Cola Co.
13.19.1 Company Overview
13.19.2 Company Snapshot
13.19.3 Product Overview
13.19.4 Business Overview
13.19.5 SWOT Analysis
13.19.6 Recent Developments
13.20 The Ginger People
13.20.1 Company Overview
13.20.2 Company Snapshot
13.20.3 Product Overview
13.20.4 Business Overview
13.20.5 SWOT Analysis
13.20.6 Recent Developments
13.21 The Hershey Co.
13.21.1 Company Overview
13.21.2 Company Snapshot
13.21.3 Product Overview
13.21.4 Business Overview
13.21.5 SWOT Analysis
13.21.6 Recent Developments
13.22 The Naked Juice Co.
13.22.1 Company Overview
13.22.2 Company Snapshot
13.22.3 Product Overview
13.22.4 Business Overview
13.22.5 SWOT Analysis
13.22.6 Recent Developments
13.23 Upstream Beverage Co.
13.23.1 Company Overview
13.23.2 Company Snapshot
13.23.3 Product Overview
13.23.4 Business Overview
13.23.5 SWOT Analysis
13.23.6 Recent Developments
13.24 Vital Proteins
13.24.1 Company Overview
13.24.2 Company Snapshot
13.24.3 Product Overview
13.24.4 Business Overview
13.24.5 SWOT Analysis
13.24.6 Recent Developments
13.25 Yakult Honsha Co., Ltd.
13.25.1 Company Overview
13.25.2 Company Snapshot
13.25.3 Product Overview
13.25.4 Business Overview
13.25.5 SWOT Analysis
13.25.6 Recent Developments
14 Appendix
14.1 Self-Assessment Form

Companies Mentioned

  • Arizona Beverages Co. LLC
  • Bai Brands LLC
  • Evolution Fresh
  • GURU Organic Energy Corp.
  • Hain Celestial Group, Inc.
  • Hardcell LLC
  • Hawaiian OLA
  • Juice Press
  • Keurig Dr Pepper Inc.
  • Kudu Energy LLC
  • Kuli Kuli, Inc.
  • Living Essentials Marketing LLC
  • LXR Biotech, LLC
  • Monster Beverage Corp.
  • Mood33 LLC
  • PepsiCo, Inc.
  • Red Bull GmbH
  • Suntory Beverage & Food Ltd.
  • The Coca-Cola Co.
  • The Ginger People
  • The Hershey Co.
  • The Naked Juice Co.
  • Upstream Beverage Co.
  • Vital Proteins
  • Yakult Honsha Co., Ltd.