Learn how to go online with a winning sales and marketing strategy in this insightful resource
Go Live! Turn Virtual Connections into Paying Customers helps readers understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers. You'll discover:
- How to use tools like YouTube, LinkedIn Live, podcasting, and Facebook Live to connect with and develop your leads
- How to properly utilize social media like Instagram and Twitter to spread your message and sell to clients
- How to promote and repurpose content to create as big an impact on your audience as possible
Written specifically for a post-pandemic sales audience, Go Live! Turn Virtual Connections into Paying Customers delivers results for anyone expected to deliver sales results in a virtual environment. It also belongs on the bookshelves of those who hope to take their successful offline sales strategies to the online world.
Table of Contents
Foreword: The Golden Ticket to Your Success! 1
Preface: Here’s What’s in This Book 5
We Are Entering a New Era. Are You in? 13
Is Your Picture in Focus 17
Reluctant Go Live Warrior 20
Your 9.5 Go Live Challenges 26
1. Master the New Voice, Language, Content, and Strategy of Sales and Selling 27
2. Master Virtual 32
Surround Yourself with a First-Class Look 32
Cost? You Don’t Want to Know. Plus Loss of Real Productivity 36
What Is Your (Selling) Time Worth? 37
My Go Live Can Be Your Go Live 40
Joe Soto, How Going Live Creates a Revenue Generating Ripple Effect in Your Business 44
3. Master Video 50
Studio You! 52
Ken Walls, Master of Live Stream…Shares His Live Streaming Secrets and 100 Ideas 56
The Evolution of Me and Live Streaming 56
Why Should You Broadcast Live? 58
Grow Live Secret #1 61
Grow Live Secret #2 61
Grow Live Secret #3 61
Grow Live Secret #4 62
Grow Live Secret #5 62
4. Master Your New Messaging 70
Know, Then Master, Your Virtual and Video Options 75
Tara Counterman, Master Profitable Podcasting, 79
5. Master Your Social Media 96
The New Truth About Closing the Virtual Sale 98
6. Master Your Social Media Proof 105
7. Master Humor 112
Having the First Laugh Makes a Sale That Lasts 115
A Lesson from a Laugh. Listen to This One 119
May the Joke Be with You 123
8. Master Creativity 126
The Overlooked Power That May Be Your Sales Kryptonite 130
How Are You Using the Power of First Impression? 134
9. Master Time 138
9.5. Master Yourself 142
Live. Virtual. Video. 142
Framework for Going Live Success 146
Author’s Personal Go Live! Success Challenge 147
Jeffrey Gitomer’s Insider’s Club 148
Jeffrey Gitomer, King of Sales 149
