Europe Paints & Coatings Market Outlook, 2028

Europe Paints & Coatings boasts a storied history dating back several decades. Since its inception, the company has prioritized research and development, resulting in cutting-edge technologies and industry-leading products. The company's commitment to quality has earned it the trust and loyalty of consumers, architects, and construction professionals across the continent. As sustainability becomes increasingly important, Europe Paints & Coatings has risen to the challenge, spearheading numerous initiatives to reduce its environmental impact. The company has invested heavily in research and development to create sustainable coatings that minimize volatile organic compound (VOC) emissions and promote energy efficiency. By embracing eco-friendly practices, Europe Paints & Coatings is actively contributing to Europe's commitment to combat climate change and promote sustainable development. Europe Paints & Coatings understands that aesthetics and protection go hand in hand. Their extensive range of paints and coatings not only adds beauty and color to buildings, infrastructure, and industrial applications but also offers long-lasting protection against the elements. Whether it's exterior wall paints, wood coatings, or industrial protective coatings, the company's products are designed to withstand the harshest weather conditions, providing durability and longevity. Europe Paints & Coatings has established strong partnerships with renowned architects, construction firms, and industry experts across Europe. Through collaborations, the company gains insights into evolving market trends, enabling them to create tailored solutions that meet the specific needs of diverse projects. By fostering these partnerships, Europe Paints & Coatings ensures that its products remain at the forefront of architectural and design innovations.

According to the research report, Europe Paints & Coatings Market Outlook, 2028 the market is anticipated to add USD 12.17 Billion from 2023 to 2028. Europe occupied a prominent position and is anticipated to witness substantial growth in the market share, mainly attributable to the increasing demand from the automotive industry. Europe is among the leading global producers of automobiles, owing to higher disposable income and an abundance of raw materials. The European market has been very dynamic post-Brexit, and the paints and coatings market is likely to be affected as the UK has been one of the significant markets for paint and coatings. Surging automobile production in Hungary, Germany, Austria, Romania, and the UK, along with strong manufacturing bases of companies such as Volkswagen AG, Daimler-Chrysler, Chevrolet, Dodge, and Mercedes-Benz, is expected to drive the product demand. The Europe Paints Market and coatings sector is now rather mature, with sales forecast to rise gradually. In contrast, the present decorative paint consumption per capita in Central Eastern Europe and the CIS countries is substantially lower than in Western Europe. Consumption is predicted to increase in Central Eastern Europe and the CIS region as living standards rise. In Western Europe, consumer interest in home decoration is high. Consumers will buy premium products when it comes to architectural paints. In Russia, economic products have traditionally been popular also in regions such as Central Eastern Europe. The change in consumer preference regarding the paint quality and premium products will anticipate the demand for the paints and coatings market in the Europe region. In addition, owing to the usage of protective coatings across the offshore wind turbine industry will boost the paints and coating market in coming years.

Based on the countries, Germany is dominating the market in 2022 with more than 15% of revenue share. Germany has a long-standing tradition of industrial manufacturing and innovation. The country is known for its engineering expertise and high-quality manufacturing processes. This tradition extends to the paints and coatings industry, where German companies have a reputation for producing innovative and technologically advanced products. Germany has a robust manufacturing infrastructure that supports the production of paints and coatings. The country's manufacturing sector is known for its efficiency, quality control, and adherence to stringent standards. This allows German paint and coating manufacturers to produce high-quality products in large quantities to meet domestic and international demand. In recent years, there has been a growing emphasis on sustainability and environmentally friendly products in the paints and coatings industry. Germany, as a country, has been at the forefront of promoting sustainable practices and implementing stringent environmental regulations. German paint and coating manufacturers have responded to this trend by developing eco-friendly formulations and adopting sustainable manufacturing processes, which further enhances their market leadership. The sale of new vehicles is constantly increasing with improvement in the economy, reflecting consumer confidence, which is expected to positively impact the paints and coatings market in the coming year. However, the sale of a new car has witnessed a small contraction in sales owing to the introduction of new WLTP emission control regulation to promote vehicle quality by reducing emissions to lower levels possible, which has caused several restrictions on new car registration. On the other hand, France's architecture and furniture industries are gaining momentum after witnessing a rapid decline during the economic downfall. The growth is driven by rising residential and commercial construction activities, especially those related to commercial buildings and offices. The aforementioned factors are expected to fuel the demand for paints and coatings in the country over the forecast period.

Technological advancements in advanced curing methods, powder coating materials, and their unique applications have enhanced the use of powder coatings in heat-sensitive substrates. Medium-density fibreboard (MDF), a combination panel bonding synthetic resin with wood particles, is one of the most important advancements in powder coatings. Owing to its low porosity and homogeneous surface MDF is suitable for powder coating applications. Powder coatings are increasingly used on MDF products for finishing. The MDF products include doors, kitchen and bath cabinets, office furniture, store fixtures and displays, and ready-to-assemble furniture for offices and homes. Furthermore, the powder coatings have also rendered the coating failure problem to enhance the longevity of a coated asset. Nowadays, Hyper-durable powder coating technology is well-positioned to take on the high-performance architectural market for skyscrapers and other monumental building products. Based on these factors, the market is anticipated to grow with 7.30% CAGR by 2028. The paints and coatings companies suffer many environmental issues, with a growing priority on complying with state and local wastewater discharge standards. During the cleaning and pre-treatment phases, coatings, particularly powder coating operations, generate a significant number of metals, oil & grease, and suspended solids in their wastewater streams. Since of their wastewater streams, coating producers find it difficult to comply with many state and local environmental standards. Due to significant metal contamination, metal finishing companies that use various electroplating methods had trouble complying with standards. As a result, manufacturers are finding it challenging to comply with all criteria.

Based on the high level of consumer interest in home décor, architectural paints made and used in Western Europe are purely medium to premium products. Economical products have always been popular in Russia, the Commonwealth of Independent States, and Central and Eastern Europe. Long-term, as the standard of living in emerging economies, improves, consumer preferences for paint quality will shift toward luxury products. Thus, improving living standards and consumer choice for luxury products is expected to drive the European market over the forecast period. The architectural segment holds significant share in the market and is expected to maintain its growth at a considerable growth rate. The increased use of paints and coatings in the architectural sector for building and construction of other warehouses such as office and the residential building. In architectural applications, paints and coatings are mainly used for the decorative purpose for residential and non-residential to protect them from UV rays and other environmental concerns. The increased use of these materials in the construction industry will drive the growth of the architectural segment in the coming time. However, an industrial coating or paint is defined by its protective rather than its aesthetic properties, although it often provides both. They are used for corrosion control of steel or concrete, but this is a complex market segment with numerous applications. Industrial application is segmented into general industrial, automotive OEM, automotive refinish, wood, protective, marine, coil, packaging, aerospace, and others. The recent increase was recorded in almost all industrial activities, with the highest peak in manufacturing basic metals and fabricated metal products, followed by manufacturing chemical products, including paints and coatings.

The use of materials paired with advanced technology and product formulations has always been significant criteria in rapidly growing economy. In paints business, the use of advanced and functional decorative paints is considered as rapidly growing trend. The use of intelligent architectural paints to regulate temperature and heat transfer in different climatic conditions is considered to be one of the major evolving trend in the decorative paints market. Additionally, the use of solar reflective emulsion in such paints helps to reduce the impact of heat and helps to keep the surface up to five degrees cooler. Such paints are furnished with distinct color-lock technology which aims to preserve color for years and avoids film deterioration from infra-red rays. Further, the use of high quality paints with better polymers offering high aesthetic appeal and appearance is another significant trend accepted in the economy. Manufacturers such as Akzo Nobel offer such types of decorative paints under its brand, Dulux Velvet Touch Pearl Glow. Such type of paint consists of a glow of pearls along with touch of velvet, which helps to impart unique rich paint providing a rich and aesthetic feel. Other than this, significant innovation in architectural paints is aimed to prevent the growth of mould and algae on wall paints applied in interior applications in humid environments. The companies are looking forward to innovate and design paints which promote energy conservation. Additionally, several architectural paints incorporate light reflecting interior emulsion which helps to brighten up the living and working space area, thus, enhancing its overall appeal. Thus, all such advancement backed by strong research and new product development activities to create functional paints to promote growing demand from customers are expected to promote the demand for decorative paints in the economy.

Recent Developments:

• On April 2023, Akzo Nobel is strengthening its China foothold by acquiring Sherwin-Williams' Chinese Decorative Paints division. Sherwin-Williams refers to this as the Chinese Architectural Paint business.
• On February 2023, Kansai Helios Coatings GmbH, a Kansai Paint Co., Ltd. European consolidated subsidiary completed its acquisition of CWS Lackfabrik GmbH. This acquisition for KANSAI HELIOS is an excellent complement and extension of the company's expertise in powder coatings and synthetic resins, and it will further boost the Kansai Paint Group's competitiveness.
• May 2022: Sika AG, a Swiss multinational company, has acquired United Gilsonite Laboratories (UGL) in the United States, a well-known manufacturer of products for consumer and DIY waterproofing applications. Their products are sold through a distribution channel and can be found in major retailers in the USA. This acquired business is well emphasized with Sika’s high-value-added systems for concrete and masonry waterproofing and refurbishment. For Sika, this acquisition will increase its presence with major retailers and other building material stores in the United States and open up cross-selling opportunities for the company.
• In November 2022, Ankush Enterprise formed a relationship with Hexigone Inhibitors to promote the company's technology throughout the Indian Paint & Coatings Market. Ankush Enterprise is one of the region's major exporters of specialized chemicals, with 25 years of experience delivering technological solutions to a variety of industries.
• February 2022- PPG agreed to acquire the powder coatings division of Arsonsisi, an industrial coatings company situated in Milan, Italy. Arsonsisi is a prominent producer of architectural and industrial specialty powder coatings.
• In December 2022, Akzo Nobel completed the acquisition of the wheel-liquid coatings business of Lankwitzer Lackfabrik GmbH, a deal that strengthened the company’s performance coatings portfolio. The acquired business will complement Akzo Nobel’s existing powder coatings offering and expand the range of innovative products the company supplies.
• In June 2022, Hempel launched a new fast-drying CUI coating (CUI 275), Hempaprime CUI 275, designed to increase productivity and improve corrosion protection at energy generation and oil and gas facilities.

Major Companies present in the market:

Akzo Nobel N.V, PPG Industries, Inc., The Sherwin-Williams Company, Cabot Corporation, Wacker Chemie AG, BASF SE, Hempel A/S, Kansai Paint Co.,Ltd., Noroo paint & coatings Co., Ltd., RPM International Inc, Henkel AG & Co. KGaA, Nippon Paint Holdings Co., Ltd, Axalta Coating Systems Ltd., Terraco Group Limited, Jotun Group, Sika AG, DAW SE, Berger Paints Ltd.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Paints & Coatings market with its value and forecast along with its segments
• Country-wise Paints & Coatings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Product Type

• Waterborne Coatings
• Solvent-borne Coatings
• Powder Coatings
• UV Cured Coatings
• Others Segment Includes (Speciality Coating (Primer, Topcoat, Undercoat, etc.), Electron Beam Cure coating, High Solids Coatings, etc.)

By Application Type

• Architectural
• Industrial

 Protective Coatings

 Automotive (OEM and After) Coatings

 Other Transportation Coatings

 Wood Coatings

 Marine Coatings

 Coil Coatings

 Packaging Coatings

 Aerospace Coatings

 Rail Coatings

 General Industrial Coatings

 Others Coatings

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Paints & Coatings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.