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Revenue Revolution. Designing and Building a High-Performing Sales System. Edition No. 1

  • Book

  • 272 Pages
  • October 2023
  • John Wiley and Sons Ltd
  • ID: 5840390
Transform your sales process through effective collaboration between sales leadership and front-line sales staff

In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Founder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you’ll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems.

The author explains why the commonly espoused, executive-driven, top-down approach is incomplete, and why it’s so necessary to include the bottom-up point of view of front-line sales technique specialists. You’ll also discover: - Strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams - Rebooting an existing sales team’s processes to incorporate the design-build model - Ways to both effectively plan and execute a system that scales with the growth of your firm

An indispensable resource for sales professionals and sales team leaders, Revenue Revolution will also earn a place in the libraries of managers, executives, and other business leaders with an interest or stake in the success of their company’s sales processes.

Table of Contents

1 Introduction to Design-Build Modeling 1

2 The Process System 9

3 The Demand-Generation System 55

4 The People System 95

5 The New-Hire Onboarding System 153

6 The Ongoing Improvement System 187

7 The Internal Alignment System 217

Conclusion: Takeaways from Design-Building Sales Systems 241

About the Author 243

Index 245

Authors

Matt Doyon