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Strategic Review Report on UK Smoothies 2004

  • ID: 58498
  • Report
  • March 2004
  • Region: United Kingdom, Great Britain
  • Zenith Global
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This 2004 Strategic Review Report on UK Smoothies explores the opportunities and market development of smoothies within the UK soft drinks industry.

The health benefits and functionality of fruit and dairy smoothies sit alongside an increasing movement towards health and wellbeing. Smoothies utilise a range of diverse fruits sourced from across the globe, and smoothie products are predominantly consumed for their inherent health promoting ingredients. Increasingly, herbs and nutraceuticals (added functional components for a specific health benefit) are added.

This latest Strategic Review Report is intended to assist marketers, product developers and beverage industry players in general interpret the still fundamentally evolving UK smoothie market. The report has been composed as a reference and business planning tool, shedding light on market dynamics and new opportunities for growth.

Such International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith International's 2004 UK Smoothies Strategic Review Report is broken down into 3 main sections:

1. A background into smoothies provides a definition, the scope of the research and a summary of market developments.

2. A full analysis of market trends looks closely at issues such as launches and withdrawals, functionality, health and wellness, and the positioning and branding of smoothie products.

3. Comprehensive tables and charts explore market developments and forecasts by segment to 2008. A full breakdown of the market by segment sets out a volume and value perspective, analysis of fruit and dairy smoothies, branded vs retailer own label activity, volume distribution by sales channel, packaging types and sizes, leading companies, and a forecast of consumption by segment to 2008. Also included are full company profiles on the major brand operators in the UK smoothies industry.

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Section 1 - Introduction and market overview

Introduction 1
Definition
FSA: guidance on the definition of a smoothie
Outline 2
About this Report
Market overview/summary 4

Section 2 - Market commentary

Market and sectors
Smoothies' role within the UK soft drinks industry 6
Figure 2.1 – The smoothie product life cycle 7
Value vs volume
Fruit vs dairy 8
Distribution
Packaging 9

Market issues

Figure 2.2 - Smoothie launches and withdrawals, 1994 - present 10
Smoothies: a David vs Goliath industry? 11
Functionality 12
Figure 2.3 - Functionality spectrum 13
Figure 2.4 - Super Smoothies 14
Health and wellness 15
Figure 2.5 - Smoothie ingredients: nutritional information 17
Smoothies branding 18
Figure 2.6 - PJ branding
Figure 2.7 - Innocent branding 19
Figure 2.8 - thejuicecompany branding 20
Figure 2.9 - other smoothies branding
Figure 2.10 - Smoothie contents, label examples 21
Outlook 22

Section 3 - Market analysis

Market tables and charts
Table 1 UK smoothies market by volume and value, 1999-2003 23
Chart 2 UK smoothies market, 1999-2003
Table 3 UK smoothies: fruit vs dairy volume and value, 2001-03 24
Chart 4 UK smoothies: fruit vs dairy value per litre, 2001-03
Table 5 UK smoothies: distribution by volume, 2002-03 25
Table 6 UK smoothies: packaging, 2003
Table 7 UK smoothies: brand vs own label volume and value, 2001-03 26
Chart 8 UK smoothies: brands vs own label value per litre, 2001-03
Table 9 UK smoothies: leading branded companies by volume, 2001-03 27
Table 10 UK smoothies: market forecast by volume and value, 2003-08 28
Chart 11 UK smoothies: market forecast, 2003-08
Table 12 UK smoothies: brands-own label and fruit-dairy forecast, 2003-08 29
Chart 13 UK smoothies: indexed growth by segment, 2003-08

Company profiles
Innocent Ltd 30
Orchard House Foods Ltd 32
PJ (Pete And Johnny's Plc) 34
Sunjuice Ltd 36
thejuicecompany Ltd 38

Section 4 - Appendices

Appendix 1 Symbols and abbreviations 40
Appendix 2 Soft drink market definitions 41
Fruit juice sector definitions 42
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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