Ketogenic Diet Global Market Report 2024

The ketogenic diet market has grown strongly in recent years. It will grow from $11.12 billion in 2023 to $11.73 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The expansion observed in the historical period can be attributed to the heightened awareness of low-carb diets, their effectiveness in treating epilepsy, celebrity endorsements and media exposure, the influence of fitness and wellness influencers, and research highlighting the benefits of the ketogenic diet.

The ketogenic diet market is expected to see strong growth in the next few years. It will grow to $15.03 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth in the forecast period can be attributed to the customization of ketogenic diets for personal health goals, the incorporation of ketogenic plans into corporate wellness programs, the global expansion of ketogenic cuisine, recognition from governments and institutions, and integration with holistic wellness practices. Key trends expected in the forecast period encompass the development of tailored ketogenic plans, the emergence of online health and nutrition platforms, ongoing scientific research on the health benefits of keto, the integration of technology for macro tracking, and innovation in keto-friendly food products.

The increasing number of health-conscious individuals worldwide is propelling the growth of the ketogenic diet market. The ketogenic diet, known for its various health benefits such as improving cholesterol, blood pressure, and blood sugar levels, as well as reducing appetite, facilitating weight loss, and lowering triglycerides, is favored by those aiming to lose weight or maintain overall health. A survey conducted by the International Food Information Council (IFIC) in May 2022 revealed that 54% of 1,005 American respondents between the ages of 18 to 80 were opting for healthier foods to manage stress. Additionally, 52% of participants reported following a specific healthy eating plan or pattern, marking an increase from 39% in 2021. In December 2021, a survey by Nextbite Brands LLC involving 1,046 US consumers indicated that 46% planned to eat healthier as a lifestyle change for 2022, and 49% were intending to order healthier foods online. Consequently, the growing global population of health-conscious individuals is a significant driver of the ketogenic diet market.

The anticipated growth of the ketogenic diet market is also driven by the increasing prevalence of health issues, particularly cardiovascular diseases (CVDs). CVDs, a group of disorders affecting the heart and blood vessels, contribute significantly to global non-communicable disease (NCD) deaths. Ketogenic diets, which shift the body's primary fuel source from carbohydrates to fats, have been associated with potential benefits for cardiovascular health. According to the World Health Organization's September 2023 report, CVDs account for 74% of annual NCD-related deaths globally, with 17.9 million deaths attributed to cardiovascular diseases. This increasing prevalence of health issues, particularly cardiovascular diseases, serves as a catalyst for the growth of the ketogenic diet market.

A prominent trend is the introduction of product innovations by major companies. Notably, companies are launching innovative products such as the 'That’s it Keto Kick coffee energy bar' to enhance their market presence. For example, That’s It, a US-based manufacturer of healthy snacks, introduced the Keto Kick coffee energy bar in July 2021. This product, suitable for the keto diet, stands out with its inclusion of only six plant-based whole ingredients and 95 mg of caffeine to satisfy coffee cravings while providing energy.

The strategic partnerships are a key strategy adopted by major players in the ketogenic diet market to drive revenue growth. Collaborations within the industry contribute to innovation, market expansion, enhanced credibility, and consumer education, fostering overall growth in the ketogenic lifestyle adoption. In March 2022, Vitaflo, a UK-based company specializing in clinical nutrition products, partnered with UZ Leuven, a Belgium-based hospital, to advance the understanding and application of ketogenic diet therapies, particularly in pediatric settings. This collaboration is expected to contribute to the body of research and clinical practices related to the application of ketogenic diet therapies, particularly in the treatment of pediatric conditions.

In February 2021, Torque Lifestyle Brands Inc., a US-based manufacturer of nutritional sports supplements, acquired American Metabolix to expand its keto meal capabilities and better serve a broader customer base. American Metabolix, a US-based manufacturer of sports nutrition and keto products, became a valuable addition to Torque’s portfolio through this acquisition.

Major companies operating in the ketogenic diet market report are Ample Foods Inc., Ancient Nutrition Co., Danone SA, Keto and Company, Know Brainer Foods LLC, Love Good Fats, Nestle SA, Pruvit ventures Inc., Zenwise LLC, Bulletproof 360 Inc., Glanbia plc, NOW Health Group Inc., Perfect Keto LLC, Dang Foods Co., American Licorice LLC, Hunter and Gather Foods Ltd., Quest Nutrition LLC, Snack House Foods, SuperFat Inc., Swerve Sweetener, Wholesome Provisions LLC, Eat Me Guilt Free LLC, Garden of Life LLC, Keto Krisp LLC, Miss Jones Baking Co., Nestlé Nespresso SA, Health Group Inc., TDN Nutrition, Atrium Innovations Inc., Base Culture LLC, Bhu Foods LLC, ChocZero Inc., Coco Polo LLC.

North America was the largest region in the ketogenic diet market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global ketogenic diet market during the forecast period. The regions covered in the ketogenic diet market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ketogenic diet market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Key types of ketogenic diet products encompass supplements, snacks, beverages, dairy, and other items. Ketogenic supplements are dietary supplements designed to support the body's transition into ketosis, a metabolic state where the body utilizes stored fat for energy instead of carbohydrates. These supplements aim to provide essential nutrients as a complement to the user's diet. Ketogenic diets can be categorized as organic or non-organic based on their nature and are distributed through various channels, including supermarkets/hypermarkets, specialist retailers, online platforms, and other distribution channels.

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The ketogenic diet market consists of sales of standard ketogenic diet (SKD) foods, very low-carb ketogenic diet (VLCKD) foods, and well-formulated ketogenic diet (WFKD) foods. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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