Cosmetics Industry in China - Porter's Five Forces Strategy Analysis

Aruvian's R'search, February 2013, Pages: 20

China continues to be one of the largest cosmetic producers in the world. A positive regulatory environment and an upbeat Chinese economy has fueled the growth of the cosmetics industry. Multinationals are consistently expanding operations in China. However, the counterfeit cosmetics still pose as a major deterrent to foreign investment in the industry.

Aruvian's R'search analyzes The Cosmetics Industry in China in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.

A. Executive Summary

B. Introduction to the Industry
B.1 Industry Definition
B.2 Industry Profile
B.3 Future Outlook

C. Porter’s Five Forces Strategy Analysis
C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes

D. Conclusion

E. Glossary of Terms

Customers who bought this item also bought

• Baby Diapers Market - China Industry Analysis, Market Size, Share, Growth, Trends And Forecast, 2012 - 2017
• Apparel Industry in China - Porter's Five Forces Strategy Analysis
• Cosmetics Industry in China - PEST Framework Analysis
• Chinese Markets for Cosmetics
• Cosmetics Industry in Canada - Porter's Five Forces Strategy Analysis
• China Cosmetics Market Report, 2010-2011
• China Cosmetics Market Report, 2010-2011
• Apparel Industry in China - Porter's Five Forces Strategy Analysis
• China Luxury Apparel and Accessories Market Report, 2012-2013
• Research Report on Global and China Aerosol Industry, 2013-2017