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Focus on ECM Part 1: Online Content Technologies in the Enterprise - An Advisory Note
Enterprise Management Associates, April 2007, Pages: 4
New research is showing explosive adoption of Online Content Technologies (OCT). Enterprise deployment of content-related technologies that require online connections - including not just e-mail and Web content, but also instant messaging, Web logs (blogs), wikis, and more - is growing by up to 300%, and will seep into enterprises whether they plan for them or not. This has major implications - both positive and negative - for all enterprises.
This Advisory Note provides analysis and real world case studies to help business and IT leaders understand what OCT really is, how to distinguish OCT from the over-hyped marketing of ‘Web 2.0’, and what is driving this growth. Most importantly, it gives actionable advice on how businesses should work with OCT to reduce costs, be more productive, build strong brands, improve customer service, and establish competitive advantages.
Traditional Enterprise Content Management (ECM) solutions do a very good job of managing traditional content. However, EMA research shows that many new content technologies are wholly dependent on network connections—not just the World Wide Web, or even the Internet per se, but online connections across the Internet, an intranet, or an extranet. Mainstream ECM strategies and solutions substantially overlook the emergence of these new Online Content Technologies (OCT), which include not just Web publishing and e-mail, but also online content creation and delivery mechanisms such as:
- Chat and instant messaging (IM) applications (e.g. AIM, Windows Messenger) and Web logs ('blogs')
- Downloadable audio and video recordings (podcasts) and streaming media
- Collaborative Web-based community created content (e.g. wikis)
- Real-time content notification and delivery technologies like RSS (Really Simple Syndication), Atom, or BitTorrent
- Internet-connected smart-phones, personal digital assistants (PDAs), WebTV, and other appliances
- Internet delivery of voice, audio, and video, including Voice-Over-IP (VOIP) and similar technologies
- Dynamic or interactive Web-based content delivery using asynchronous Java and XML (AJAX) or Adobe Macromedia Flash
- Online content creation and storage applications like Google Docs, G-Drive, and Microsoft Live applications
- Online communications and conferencing services like Skype, WebEx, GMail, GTalk, Microsoft Office Live Meeting, or Citrix GoToMeeting
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