This report is your quick, go-to resource for market-level insights into how people shop for foods and beverages and the best ways to communicate health and wellness.
The analyst explores health gaps among various retailers, the rise of online shopping, where consumers look for health and nutrition information, what they look for on product labels and their purchase drivers. Uncover interesting insights and country nuances that will provide a market-level blueprint for effective shopper communications.
Some of the many topics addressed within the report include:
- Shopping Habits and Retailer Opportunities for Healthier Options
- Consumer satisfaction with healthy options available at various retailers
- Online grocery shopping - trends, core motivations, and barriers
- Which factors drive consumers to pay more for foods and beverages
- Communicating Health & Wellness
- Where consumers go for health & wellness information
- What do they look for on food/beverage packages (e.g., ingredient list, nutrition panel, benefits, etc.?)
- Label claims and brand influences
- Purchase Drivers:
- The Basics
- Adding Positives
- Removing Negatives
- Clean and Natural
- Building Trust
- Sustainability
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Russia
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam
Table of Contents
Communicating Health & Wellness
Purchase Drivers: The Basics
Purchase Drivers: Adding Positives
Purchase Drivers: Removing Negatives
Purchase Drivers: Clean and Natural
Purchase Drivers: Building Trust
Purchase Drivers: Sustainability
