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Apples Portable Multimedia Product Strategies

Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Nov 2007, Pages: 8


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Apple released its portable multimedia product the iPod touch in early September 2007. Aside from the 3.5-inch multi-touch widescreen display, it is also equipped with Wi-Fi functionality which allows users to gain access to websites, and to purchase content on the iTunes Store. As Apples iPod series has always been the leading product in the portable multimedia device market, this report will look at the iPod touch and the new generation of the iPod series to analyze the portable multimedia product strategies of Apple and the potential impact of these new devices on the market.




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