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Sonys R&D Strategies and AV Electronics Product Development
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Nov 2007, Pages: 14
Sonys revenue in recent years has flattened out. The financial report for the fiscal year 2006 (April 2006-March 2007) showed that although revenue increased by 10.5%, operating income decreased by 68.3% and the operating margin fell from the previous years 3% to 0.9%. Ever since Sir Howard Stringer became CEO, the strategy has been to concentrate resources into key products. The operating income for electronics products has already begun to show results. Sony has conducted a series of restructuring measures and R&D positioning adjustments. This report will explore development trends of Sonys A/V electronics products and the R&D strategies adopted by the company.
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