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Creating New Value Samsungs Future LCD Panel Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2007, Pages: 18
Leading Korean LCD panel maker Samsung Electronics strategy in the large-sized panel segment can be described as a market creation strategy. Samsung has sought to lead the way in the development of new panel specifications that can serve as a basis for standardized products, thereby enabling the company to develop new market opportunities. The decision by Samsung to adopt this kind of strategy for its LCD panel business was influenced by Samsungs successful experience in developing its semiconductor business. Whether in terms of panel technology or investment in new production lines, Samsung is at the head of the pack. S-LCD Corporation, the joint venture company established by Samsung and Sony, has already established an 8G production line. This report will analyze the current and future market creation strategies that Samsung has adopted in response to the steadily intensifying competition from new entrants and an increasingly challenging market environment.
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