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Impact of Changes in Indias ICT Product Distribution Channels
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2007, Pages: 13
Indias high levels of economic development in recent years have peoples raised incomes. Once Indian consumers satisfy basic needs such as food, clothing, housing and transportation, they begin seeking a more comfortable living, which includes the consumption of electronics products. With the advantage of a population of 1.1 billion, the Indian electronics market is becoming a focus point for global electronics companies. In order to facilitate the sale of goods in the vast Indian market, it has become important for companies to understand regional distribution channels. As the electronics market continues to develop, this report will analyze changes in Indias distribution channel structures and channel types, and what their significance will be for companies operating in India.
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