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Benchmarking HTCs Business Model
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2007, Pages: 34
In 2006 HTC unveiled a PDA phone under the hTC Z brand, making the launch of its own-brand business. HTCs decision to move into own-brand operation is due mainly to its declining ODM business; however, HTC will continue to focus mainly on ODM for telecoms, and gradually secure its position in the own-brand market. Although HTC has developed clear-cut product and marketing positioning strategies and strong R&D competence, there are some challenges that HTC needs to solve before it becomes a first-tier brand. This report will analyze HTCs existing business models and the future development of its own-brand business.
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