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Mobile Internet and GPS Change the Future of Smartphones in China
In-Stat/MDR, Dec 2007, Pages: 28
The year 2007 was a milestone for the smartphone, with a series of events impacting the future of the device. These events include the introduction of the Apple iPhone, Nokia's announcement of its Ovi Internet service portal, and Google's announcement of its Google Android Linux OS platform.
We believe that there are three key factors that will have the greatest impact on the Smartphone market.
- Mobile Internet. Riding a wave that is bringing mobile Internet to handsets, the smartphone is evolving to become a mobile Internet device, with cellular voice communication just one function of the converged appliance.
- Revolutionary UI and UE. Touchscreen UI and 3D sensor technologies are being integrated into smartphone operating systems to enable a more creative user experience.
- Built-in GPS function. The GPS function enables the smartphone to be a mobile navigation device and provide location-based service to mobile users.
Referencing our Chinese consumer survey on smartphones, we clarify the difference between the Chinese and the US smartphone markets and outline the primary purposes for which Chinese consumers purchase smartphones. Next, we provide an extended analysis of the trends mentioned above, and answer the following questions:
- How will the trend toward mobile Internet impact the smartphone market?
- What are the trends in mobile OS for next-generation smartphones?
- What impact will the GPS function have on the smartphone market?
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