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Defining the "Black Bag" for the 21st Century: The Evolution of Mobile eHealth Applications
The Diffusion Group, July 2007, Pages: 41
In today's always-on world, medical practitioners and other healthcare professionals are relying more and more on mobile devices for all of their reference and workflow-related information. The challenge is to create efficiencies in workflow and minimize error at the point of care. While this is a general trend that incorporates a variety of technological solutions, it speaks to the unique contributions that new mobile technologies can make to the business of healthcare.
The health care industry is a space in which mobile hardware and software innovations are embraced and rapidly developing. Today, both those employed in the health care industry and the patients they serve would benefit by more widespread application of advanced mobile platforms and services; a move which would give both providers and patients seamless, immediate access to timely and accurate information.
However, entry into the healthcare space, whether as an application developer, hardware manufacturer, or service provider, is not without barriers. This report offers an assessment of the drivers and inhibitors affecting the mobile eHealth market; a thorough review of current literature on the topics discussed; and the insights of the our staff.
For Application developers, healthcare practitioners, device manufacturers, healthcare IT professionals, this report provides an insightful roadmap of this space and is essential reading if you are interested in entering the eHealth area. This report aims to provide more of a qualitative overview of this market and its drivers and inhibitors-one based on interviews with in-the-trenches industry and medical leaders.
Key Findings From the Report:
- Smartphone use among healthcare professionals is high and rising. Within the medical industry, the smartphone is rapidly emerging as the 'black bag' of the new millennium. Research suggests that advanced mobile device penetration among healthcare professionals has already topped 50% and is quickly rising.
- Consumers are driving the mobile eHealth application market. Opportunities for carrier/enterprise partnerships are vast. Carriers see the mobile health ecosystem as a space rich in opportunities. Vis-à-vis the healthcare market, the strategy for wireless carriers is to make sure the wireless solution is tailored to the workflow needs of the mobile user.
- Lack of awareness remains roadblock. While most consumers and medical practitioners are well acquainted with basic mobile applications such as e-mail, there is still a lack of awareness in terms of the potential benefit of other applications.
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