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Apparel and Footwear in Argentina

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    Report

  • 91 Pages
  • February 2026
  • Region: Argentina
  • Euromonitor International
  • ID: 586219
Entry of new international brands, such as Victoria's Secret and Decathlon, should increase competition Argentina's apparel and footwear sales experienced a 9% decline in retail volume sales in 2025, due to the country's challenging economic situation, characterised by high inflation and recession. Despite this, certain categories, such as sportswear, were expected to record growth, driven by consumer preferences for comfortable and informal clothing.

This Apparel and Footwear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Economic downturn impacts sales of non-essential fashion items
  • Apparel dominates volume sales, but footwear leads in value terms
  • Discount campaigns drive sales amid market polarisation
  • All categories hit by the difficult economic backdrop
  • CHART 3 The Economic Situation Negatively Affects All Apparel and Footwear Categories
  • Reduced import tariffs help open up the market to more international brands and products
  • CHART 4 Imported Products Dominate the Apparel and Footwear Categories
  • Trend towards more casual clothing continues to be seen post-pandemic
  • CHART 5 More Casual Apparel and Footwear Being Seen Across All the Categories
WHAT’S NEXT?
  • New international brands enter local market
  • Apparel remains the largest category in volume terms
  • Promotions and digital marketing drive future growth
COMPETITIVE LANDSCAPE
  • adidas Argentina SA maintains its lead amid economic challenges
  • No significant mergers, acquisitions or new launches
  • Limited presence of luxury brands
CHANNELS
  • Apparel and footwear specialists drive sales through omnichannel retailing
  • E-commerce continues emerging as a key channel with discounts and promotions
  • Trends shaping the retail environment through promotions and digital marketing
PRODUCTS
  • Tariffs drive innovation in product design and functionality
  • Casual wear dominates apparel and footwear collections
  • Increased competition driving growth and innovation
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Argentina 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Argentina 2025
  • CHART 9 Consumer Landscape in Argentina 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CHILDRENSWEAR IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising disposable income and aggressive promotional strategies driving childrenswear growth
  • CHART 10 Key Trends 2025
  • CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
  • Leading brands driving sales with aggressive promotions
  • Disposable income trends influence spending on childrenswear
  • Tariffs and supply chain changes boost imported products
  • CHART 12 Greater Relevance of Imported Products in Childrenswear
  • CHART 13 Childrenswear is the Least-Affected Category in the Economic Context
WHAT’S NEXT?
  • Promotions and imports drive sales growth in childrenswear
  • Girls’ apparel the leading childrenswear category
  • Key trends shaping childrenswear’s future
COMPETITIVE LANDSCAPE
  • Franchise model helps leading brands maintain their top positions
  • CHART 14 The Franchise Model is Key to Expansion for the Most Important Brands Across Country
  • Emerging brands and changing market dynamics
CHANNELS
  • Apparel specialist retailers lead childrenswear sales
  • Retail e-commerce gains traction with promotions and discounts
  • No new retail concepts or collaborations emerge
PRODUCTS
  • Leading brands leverage promotions and imports to drive sales
  • Import penetration and franchise model to shape future trends
  • Franchise model supports leading brands' dominance
COUNTRY REPORTSAPPAREL ACCESSORIES IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Volumes decline in apparel accessories due to economic challenges and a warmer winter
  • CHART 15 Key Trends 2025
  • CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
  • Scarves lead sales in volume terms, driven by demand
  • Brands expanding their portfolios, driving atomisation in accessories
  • CHART 17 High Brand Atomisation in Apparel Accessories
WHAT’S NEXT?
  • Brands adapting to climate change and economic uncertainty
  • Scarves to remain dominant, men's accessories will be driving growth
  • E-commerce to continue supporting category growth
COMPETITIVE LANDSCAPE
  • Fragmented competitive landscape for apparel accessories
  • Opportunities arise from market changes
CHANNELS
  • Apparel and footwear specialists drive sales through omnichannel retailing
  • E-commerce gains prominence as a key distribution channel
  • No emerging retail brands or concepts expected in 2026
PRODUCTS
  • Brands expand product portfolios to drive sales
  • Warmer winter negatively impacts sales of certain accessories
  • CHART 18 Less Cold Winter Negatively Affects Some Apparel Accessories Categories
  • CHART 19 Less Money Available to Spend on Non-Essential Categories
  • E-commerce gains relevance as key distribution channel
COUNTRY REPORTSHOSIERY IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Hosiery volumes negatively impacted by reduced consumer spending on non-essential goods
  • CHART 20 Key Trends 2025
  • CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
  • Economic downturn hits hosiery sales hard in 2025
  • Non-sheer hosiery dominates sales as consumers prioritise basics
  • Import opening policy reshapes local hosiery production and sales
  • CHART 22 Replacement of Locally Manufactured Products with Imports
  • Hosiery suffering in the difficult economic environment
  • CHART 23 Hosiery's Decline in a Difficult Economic Context
  • Negative impact of casual wear trend on sheer hosiery
  • CHART 24 More Casual Clothing Affects Sheer Hosiery
WHAT’S NEXT?
  • Non-sheer hosiery to remain largest hosiery type
  • Modernisation and affordable imports to shape the future of hosiery
  • Business impact of trends on hosiery industry
COMPETITIVE LANDSCAPE
  • Nike and national brands lead Argentina’s hosiery market
  • No significant mergers or new product launches expected
CHANNELS
  • Apparel and footwear specialists drive hosiery sales
  • E-commerce gains prominence in hosiery sales
  • Counterfeit products and modernisation shaping hosiery trends
PRODUCTS
  • Brands modernise non-sheer hosiery with new designs
  • Import opening policy reshapes local production and sales
COUNTRY REPORTSMENSWEAR IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Volume sales impacted by consumers becoming more price-sensitive and opting for lower-cost products and promotions
  • CHART 25 Key Trends 2025
  • CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
  • Promotions and discounts minimise sales decline
  • Men’s outerwear continues to dominate, despite economic challenges
  • Market polarisation shapes menswear sales strategies
  • CHART 27 Strong Promotions and Discounts to Minimise Sales Decline
  • Trend towards more informal clothing
  • CHART 28 Strong Informality in Clothing Affects Some Categories More Than Others
  • More sophisticated menswear
  • CHART 29 Menswear Becoming More Sophisticated and Seeing More Designs
WHAT’S NEXT?
  • New international brands enter as import restrictions are removed
  • Men's outerwear remains dominant despite economic challenges
  • Innovative designs and sustainability drive menswear sales strategies
COMPETITIVE LANDSCAPE
  • Leading brands maintain their positions through diverse offerings
  • Innovative collaborations drive sales and brand relevance
CHANNELS
  • Apparel and footwear specialists drive menswear sales
  • La Restinga sets new standards with exclusive in-store experience
  • Retail e-commerce gains traction in menswear
PRODUCTS
  • Informal designs and challenger brands driving menswear innovation
  • Challenger brands capitalise on innovation and social media
COUNTRY REPORTSWOMENSWEAR IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Womenswear records positive current value growth despite the difficult economic backdrop
  • CHART 30 Key Trends 2025
  • CHART 31 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands thrive amidst economic challenges
  • Market polarisation driving value sales growth
  • Premium brands maintain strong presence
  • Social media platforms becoming key sales tools
  • CHART 32 Instagram Playing a Key Role in Both Designer Clothing and Everyday Apparel
WHAT’S NEXT?
  • Premium brands lead growth with diversified offerings
  • CHART 33 The Most Expensive Brands in a Better Situation than the Cheapest Ones
  • Circular fashion gains traction as economic pressures persist
  • New international brands and diversification drive future growth
COMPETITIVE LANDSCAPE
  • Local brands lose ground to international players
  • CHART 34 More Imported Products and Less Domestic Production in All Womenswear Categories
  • Emerging players and innovative events to shape future
CHANNELS
  • Apparel and footwear specialists drive sales through offline channels
  • Retail e-commerce gains traction with competitive pricing and fast delivery
  • New international brands and concepts to shape future sales
PRODUCTS
  • Social media drives innovation in womenswear with online offerings
  • Independent designers and showrooms thrive on social media
  • Business impact of online innovation in womenswear is significant
COUNTRY REPORTSJEANS IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic uncertainty sees volume sales declining in jeans
  • CHART 35 Key Trends 2025
  • CHART 36 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands thrive amidst economic uncertainty
  • Economy jeans dominate volume sales
  • Market polarisation drives value sales
  • CHART 37 All Categories See Falling volumes but the Most Economical Ones are Least Affected
WHAT’S NEXT?
  • Affluent consumers drive growth in premium and super-premium jeans
  • Economy jeans the largest category despite slow growth
  • Sustainability and premiumisation drive future growth
COMPETITIVE LANDSCAPE
  • Sur Pacifico SA leads, just ahead of Levi Strauss and Zara
  • Blum brand innovates with customisable jeans
CHANNELS
  • Apparel and footwear specialists drive offline sales
  • Retail e-commerce gains traction with competitive pricing
  • Sustainability and premiumisation shape retail environment
  • CHART 38 Jeans is the Most Sought-After Category for Second-Hand Clothes Buyers
PRODUCTS
  • Sophistication and customisation driving premium jeans sales
  • CHART 39 All the Price Segments are Seeing More Sophisticated Options
  • Innovative product launches attract consumers
  • Premiumisation and sustainability shape future growth
COUNTRY REPORTSFOOTWEAR IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Aggressive promotional strategies help drive strong current value growth
  • CHART 40 Key Trends 2025
  • CHART 41 Analyst Insight
INDUSTRY PERFORMANCE
  • Aggressive promotions drive sales amidst economic downturn
  • Largest category: women's footwear
  • Market polarisation driving value sales growth
  • Casual footwear trend continues to develop post-pandemic
  • CHART 42 Trend Towards the Use of More Informal Footwear
WHAT’S NEXT?
  • Aggressive promotions and imports shape future sales
  • Women's footwear will continue to lead, children's footwear will be most dynamic
  • Price competition and sports footwear will drive future growth
COMPETITIVE LANDSCAPE
  • adidas and puma lead with aggressive strategies
  • No significant mergers or acquisitions, limited new launches
  • Rising number of imports reduces local production of sports footwear
  • CHART 43 Lower Local Production of Sports Footwear and More Imported Products
  • Players look to aggressive promotions to maintain volume sales
  • CHART 44 Price War and Aggressive Promotions in a Context of Lower Consumption
CHANNELS
  • Apparel and footwear specialists drives offline sales with strong presence
  • Retail e-commerce gains traction with competitive pricing and promotions
  • Multi-brand chains and brand-owned stores lead channel growth
PRODUCTS
  • Tariffs and supply chain changes drive product innovation
  • Casualisation drives demand for comfortable footwear
  • Increased imports and promotions shape future sales
COUNTRY REPORTSSPORTSWEAR IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • International brands and increasing health consciousness boosting sportswear sales
  • CHART 45 Key Trends 2025
  • CHART 46 Analyst Insight
INDUSTRY PERFORMANCE
  • Celebrities boost sportswear sales with fashion appeal
  • Sports and non-sports footwear drives sportswear sales
  • Market polarisation affects value sales growth
  • More informal dressing habits boost sportswear products
  • CHART 47 Sportswear Benefiting from Greater Use of More Informal Clothes
  • Loosening of import restrictions driving the current development of the domestic sportswear market
  • CHART 48 Products Available in Other Countries Increasingly Entering the Argentinian Market
WHAT’S NEXT?
  • New international brands and rising health consciousness to drive growth
  • Sports and non-sports footwear remains dominant, driven by fashion appeal
  • Market polarisation and e-commerce growth shaping the industry’s future
COMPETITIVE LANDSCAPE
  • adidas and Puma strengthen their positions through marketing and diversification
  • New entrants and product launches to shape future competitive dynamics
  • Well-known singers used to market sportswear brands
  • CHART 49 Well-Known Argentinian Singers Linked to Sportswear Brands
CHANNELS
  • Dabra Group and its brands drive sales through apparel and footwear specialists
  • E-commerce the fastest-growing distribution channel
  • Market polarisation and e-commerce growth shaping the industry future
PRODUCTS
  • Major brands drive innovation with imported products
  • Online channel an increasingly important distribution platform
COUNTRY REPORTS