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Coffee in Vietnam
Euromonitor International, April 2010, Pages: 25
There was a clear shift in consumer preference within coffee during 2009. Price is no longer the most important product attribute for coffee brands, with consumers paying more attention to quality and manufacturer prestige. Unlike in previous years, when coffee was mainly produced for export, manufacturers increased their focus on domestic sales during 2009 and on raising the per capita coffee consumption rate. For instance, producers are stimulating consumer demand by improving product quality...
The Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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