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Deodorants in Ireland
Euromonitor International, Sep 2011, Pages: 24
As with other Western countries, deodorants are considered a staple product in Ireland and used by the majority of the population, with deodorant sprays being the most popular product type, achieving value sales of EUR36 million in 2010, followed by deodorant roll-ons with value sales of EUR10 million. The category has proved resilient to the economic downturn, however as a mature market area the scope for innovation has been limited, with most competition being generated via unit price...
The Deodorants in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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