Eye Care in Denmark
Euromonitor International, March 2012, Pages: 28
Eye care increased by 1% in current terms to reach DKr68 million in 2011. Growth was mainly due to the increasing occurrence of dry eye symptoms and allergies mainly caused by modern lifestyles. People spend more time indoors in front of TVs or computer screens, and use air conditioning and central heating. Growing use of contact lenses also contributed to growth. The growing population aged 65+ was another factor behind the increase in eye care sales. Glaucoma is a common eye disease in the...
The Eye Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eye Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
EYE CARE IN DENMARK
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2007-2011
Table 5 Eye Care Company Shares by Value 2007-2011
Table 6 Eye Care Brand Shares by Value 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Orifarm A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 1 Orifarm A/S: Key Facts
Summary 2 Orifarm A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Orifarm A/S: Competitive Position 2011
Executive Summary
OTC Sales Record Modest Growth in 2011
Consumer Concerns and Decreasing Unit Prices Stagnate Value Growth
Increasing Concentration in Competitive Environment
Chemists/pharmacies Continues To Be the Most Common Outlet for Consumer Health Products
Stagnant Sales Predicted for the Forecast Period
Key Trends and Developments
Demographic Changes Shape Demand for Consumer Health Products
Self-medication Is One of the Drivers of Sales
Market Maturity Slows Down the Growth Rates
Distribution Channels in Heavy Competition With Each Other
Online Presence Expands in Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Penetration of Private Label by Category 2006-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 4 OTC - Switches 2009-2011
Summary 5 Research Sources
Cederroth A/S
Matas A/S
Ferrosan A/S
Nycomed Danmark A/S
Dansk Droge A/S
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